Learning How to Fish From A Gen Z Expert

Learning How to Fish From A Gen Z Expert

Learning How to Fish From A Gen Z Expert Could Gen Z fishing be a thing? HYPE’s rookie fisherman Charleen Leonita spends her day at Bedok Jetty to see what lessons she could learn, including how to catch anything at all. Gen Z fishing is actually a trend, but does...
Here’s Why Gen Z Is Buying So Much Luxury

Here’s Why Gen Z Is Buying So Much Luxury

Here’s Why Gen Z Is Buying So Much Luxury With the advent of social media and emerging fashion trends, Gen Z is expected to account for over 130 per cent of market growth between 2022 and 2025. Tan Jia Hao gets the bag. K-pop idols dressed by luxury fashion houses....
Using Style as a Tool for Creative Expression

Using Style as a Tool for Creative Expression

Using Style as a Tool for Creative Expression With the rise of social media, countless aesthetics and fashion trends are circulating at a rate like never before. Sasha Ling gives her thoughts on how we can find our unique personal style by looking within ourselves,...
Once Upon a Time In Hallyuwood

Once Upon a Time In Hallyuwood

Once Upon a Time In Hallyuwood Charleen Leonita looks at the incredible buying power of the K-culture fandom and how it transcends borders to become 21st century’s biggest cultural export in the world. Hallyu continues to be a global phenomenon with a growing number...