by Charleen Lim | Apr 22, 2022 | FEATURED, TRENDS
Learning How to Fish From A Gen Z Expert Could Gen Z fishing be a thing? HYPE’s rookie fisherman Charleen Leonita spends her day at Bedok Jetty to see what lessons she could learn, including how to catch anything at all. Gen Z fishing is actually a trend, but does...
by Noreen Shazreen | Feb 8, 2022 | FEATURED, TRENDS
HBO’s Euphoria: Not Your Average Teen Drama With provocative sex scenes and visually stimulating aesthetics that sparked cultural fervour in society, Euphoria made a return in January and has become a cult favourite among Gen Z and millennials. Noreen Shazreen finds...
by Jia Hao Tan | Feb 7, 2022 | FEATURED, TRENDS
Here’s Why Gen Z Is Buying So Much Luxury With the advent of social media and emerging fashion trends, Gen Z is expected to account for over 130 per cent of market growth between 2022 and 2025. Tan Jia Hao gets the bag. K-pop idols dressed by luxury fashion houses....
by Sasha Qi | Feb 6, 2022 | FEATURED, TRENDS
Using Style as a Tool for Creative Expression With the rise of social media, countless aesthetics and fashion trends are circulating at a rate like never before. Sasha Ling gives her thoughts on how we can find our unique personal style by looking within ourselves,...
by Charleen Lim | Feb 2, 2022 | FEATURED, TRENDS
Once Upon a Time In Hallyuwood Charleen Leonita looks at the incredible buying power of the K-culture fandom and how it transcends borders to become 21st century’s biggest cultural export in the world. Hallyu continues to be a global phenomenon with a growing number...
by Jia Hao Tan | Jan 30, 2022 | FEATURED, TRENDS
Ready, Set, Fly! HYPE’s Declassified Singapore Vaccinated Travel Lane Guide Wondering what travelling via the Vaccinated Travel Lane (VTL) is like? Tan Jia Hao shares his insider tips and tricks based on his experience travelling via the VTL. The Vaccinated Travel...