by Jia Hao Tan | Feb 7, 2022 | FEATURED, TRENDS
Here’s Why Gen Z Is Buying So Much Luxury With the advent of social media and emerging fashion trends, Gen Z is expected to account for over 130 per cent of market growth between 2022 and 2025. Tan Jia Hao gets the bag. K-pop idols dressed by luxury fashion houses....
by Sasha Qi | Feb 6, 2022 | FEATURED, TRENDS
Using Style as a Tool for Creative Expression With the rise of social media, countless aesthetics and fashion trends are circulating at a rate like never before. Sasha Ling gives her thoughts on how we can find our unique personal style by looking within ourselves,...
by Charleen Lim | Feb 2, 2022 | FEATURED, TRENDS
Once Upon a Time In Hallyuwood Charleen Leonita looks at the incredible buying power of the K-culture fandom and how it transcends borders to become 21st century’s biggest cultural export in the world. Hallyu continues to be a global phenomenon with a growing number...
by Jia Hao Tan | Jan 30, 2022 | FEATURED, TRENDS
Ready, Set, Fly! HYPE’s Declassified Singapore Vaccinated Travel Lane Guide Wondering what travelling via the Vaccinated Travel Lane (VTL) is like? Tan Jia Hao shares his insider tips and tricks based on his experience travelling via the VTL. The Vaccinated Travel...
by Claire Ng | Jan 28, 2022 | FEATURED, TRENDS
The Duality of Health in a Pandemic-Stricken World With spin classes held in former nightclubs and a rise in home-based bakeries, the pandemic has shown two sides of society’s consciousness towards health. Claire Ng Min uncovers how fitness and healthy eating have...
by Sasha Qi | Jan 20, 2022 | FEATURED, TRENDS
The Pandemic’s Parasocial Phenomenon The need for social interaction is crucial, especially in a global pandemic. Sasha Ling explores the role parasocial relationships play in the COVID-19 pandemic and how online interactions have evolved with the rise of...
