[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”top left” background_color_gradient_stops=”rgba(255,255,255,0.89) 30%|rgba(255,255,255,0) 80%” background_color_gradient_start=”rgba(255,255,255,0.89)” background_color_gradient_start_position=”30%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”80%” background_image=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-lead-image-sgcafehopping-1-3.jpg” parallax=”on” width=”100%” min_height=”100px” custom_margin=”-12px||194px||false|false” custom_margin_tablet=”” custom_margin_phone=”-50px||194px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw|1px|0|0px|false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ background_color=”rgba(0,0,0,0.49)” transform_translate_linked=”off” min_height=”182px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|desktop” custom_margin=”292px|auto|140px|auto|false|false” custom_margin_tablet=”” custom_margin_phone=”350px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”61px|48px|61px|48px|true|true” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|700|||||||” text_text_color=”#ffffff” text_font_size=”46px” text_line_height=”1.5em” header_font=”Raleway|700|||||||” header_font_size=”80px” header_2_font_size=”28px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” custom_margin=”-34px||8px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|130px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|desktop” animation_style=”zoom” animation_intensity_zoom=”5%” text_font_size_tablet=”” text_font_size_phone=”33px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|desktop” header_font_size_tablet=”48px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n
The <\/b>Kou Wei<\/i><\/b> With Wei Kai<\/b><\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|500|||||||” text_text_color=”#ffffff” text_font_size=”16px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” width=”95%” width_tablet=”” width_phone=”100%” width_last_edited=”on|desktop” min_height=”0px” custom_margin=”12px|129px|-90px||false|false” custom_margin_tablet=”” custom_margin_phone=”20px|0px|-6px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|63px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n
Meet Yong Wei Kai, a Singaporean food influencer who chronicles his delicious encounters in the lion city. <\/span>Claire Ng Min<\/b> grabs a front row seat on this delectable journey with him.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”-194px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ min_height=”84px” custom_margin=”-67px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”-145px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” custom_margin=”4px||||false|false” custom_margin_tablet=”” custom_margin_phone=”42px||8px||false|false” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Wei Kai regularly creates food content for his loyal followers, showcasing up-and-coming caf\u00e9s and restaurants. Photo courtesy of Wei Kai.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ min_height=”1463px” custom_margin=”-136px||-385px|||” custom_padding=”107px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ min_height=”12547.2px” custom_margin=”-35px|auto|-500px|auto|false|false” custom_margin_tablet=”” custom_margin_phone=”-10px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px|0|243px|0px|false|false” custom_padding_tablet=”|0px||0px||true” custom_padding_phone=”2px|0|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n <\/p>\n <\/p>\n BY <\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”1320px” module_alignment=”center” custom_margin=”|-415px|-45px|-616px|false|false” custom_margin_tablet=”” custom_margin_phone=”-8px|-415px|-50px|-616px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|0px|0px|false|false” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n The Chinese term \u201c\u53e3\u5473 (k\u01d2u w\u00e8i)\u201d refers to a person’s tastes in flavour. As a nation inundated with food options, local food bloggers help us run the gamut from brand new to old-school stores and sift through the saturated world of our local cuisine, showcasing Singapore\u2019s best <\/span>kou wei<\/span><\/i>.<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-cheese-pull-screenshot-sgcafehopping.png” alt=”claire-kou-wei-with-yong-wei-kai-cheese-pull-screenshot-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-cheese-pull-screenshot-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”28px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Just one look at his Instagram feed and your stomach will growl. Screenshot taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-35px||-1px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Better recognised by his moniker <\/span>@sgcafehopping<\/span><\/a>, <\/span>Wei Kai<\/span>, 30, leads a delicious double life. His main hustle consists of his work in social media marketing, but he fulfils his passion for food as a blogger with an Instagram following of nearly 36,000 followers on the side. That\u2019s a whole lot of appetite and our weekend brunch plans that he\u2019s influencing!\u00a0<\/span><\/p>\n As one of Singapore\u2019s pioneering food bloggers on Instagram, Wei Kai has built a strong reputation and following for himself with his regular and trendy food content.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-32px|79px|52px||false|false” custom_margin_tablet=”” custom_margin_phone=”-34px|79px|48px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n How SGCafeHopping Started<\/b><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-35px||-1px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n When Instagram was newly launched in 2010, Wei Kai created his first Instagram account, which he eventually devoted to documenting his food experiences. He never anticipated that 12 years later, this hobby would become his side career.<\/span><\/p>\n Wei Kai\u2019s mission is simple: loving good food. He started SGCafeHopping in 2015 while he was pursuing a Bachelor of Arts at Nanyang Technological University (NTU).<\/span><\/p>\n “In my time, caf\u00e9-hopping was very trendy,\u201d he says. \u201cA lot of students loved to go caf\u00e9 hopping, myself included, so my friends will ask me to go to caf\u00e9s and tell them what is good. Back then, caf\u00e9 pricing was quite expensive, so they wanted my reviews to know which places were conducive for studying and whatnot.”<\/span><\/p>\n <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-oaks-review-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-oaks-review-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-oaks-review-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-8px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Having joined the F&B industry before his time at NTU, Wei Kai worked part-time as a service staff, barista, bartender, and even did a part-time marketing and public relations stint for a restaurant.\u00a0<\/span>Photo taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” min_height=”379px” custom_margin=”-34px||-90px||false|false” custom_margin_tablet=”” custom_margin_phone=”||16px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n A disciplined and passionate man at heart, Wei Kai developed his food photography, copywriting and social media marketing skills over time through experience and self-learning. Now, with his proficiency in this expertise, you could even call him a self-made jack of all trades.<\/span><\/p>\n \u201cWith time, your eye adapts. For me, I had to study trends and photos. Photo quality and picture-taking styles have changed over the years; and I do social media marketing so my eye and sense of beauty has changed over time too. That was how I picked up these skills,\u201d he commented.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-05-at-3.08.22-AM.png” alt=”claire-kou-wei-with-yong-wei-kai-lixin-fishball-homemade-fishball-noodles” title_text=”claire-kou-wei-with-yong-wei-kai-lixin-fishball-homemade-fishball-noodles” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”32px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Wei Kai\u2019s collaborative post with Lixin Fishball frozen products. He recreated a classic food court favourite, fishball noodles at home and the results are scrumptious. Screenshot taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-6px||-6px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Food binds us all and so naturally, we sat down for a chat and I asked him HYPE\u2019s top 10 burning questions for food bloggers.<\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”26px|79px|17px||false|false” custom_margin_tablet=”” custom_margin_phone=”21px|79px|16px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 1.\u00a0 Everyone believes that reviewing food for a living is the ultimate dream job. Is that really the case?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-3px||-8px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n A lot of people have this misconception that reviewing food for a living is this really nice job; you go around eating food.<\/span><\/p>\n It\u2019s not as glamorous as what other people expect, there are a lot more things to do than just eating free food. There is talking to the owners, learning about their brand, taking and editing the photos et cetera. It\u2019s very much like a marketing job to be honest.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-behind-the-scenes-sgcafehopping.jpg” alt=”claire-kou-wei-with-yong-wei-kai-behind-the-scenes-sgcafehoppin” title_text=”claire-kou-wei-with-yong-wei-kai-behind-the-scenes-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”26px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”32px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n Behind the scenes for one of Wei Kai\u2019s photoshoots. Photo courtesy of Wei Kai.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|17px||false|false” custom_margin_tablet=”” custom_margin_phone=”2px|79px|15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 2. Singaporeans love food; but diabetes, high blood pressure and heart diseases are in the <\/b>top 10 leading causes of death<\/b><\/a> in Singapore. Could you share some of your thoughts on this issue?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”18px||15px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Singaporeans love food. There\u2019s nothing we can do on our end. Making healthier diet choices is really up to one\u2019s personal discretion. If you know you have high-blood pressure, then you shouldn\u2019t be consuming certain kinds of food.<\/span><\/p>\n However, there\u2019s a shift in direction towards a more sustainable, healthy lifestyle. I guess, yes we do love food, but at the same time a lot of people are more particular about what they eat. So they are very conscious of the quality and the kind of food they are consuming.<\/span><\/p>\n In 2022, I can see more restaurants stepping up especially with COVID-19, there\u2019s a shift towards a healthier lifestyle.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-05-at-3.16.01-AM.png” alt=”claire-kou-wei-with-yong-wei-kai-sevens-cafe-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-sevens-cafe-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Wei Kai\u2019s post featuring Sevens Caf\u00e9\u2019s signature 7S Avod: a crispy sourdough slice topped with avocado, quail eggs, baby beets, hazelnut and fragrant micro herbs. Screenshot taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-30px|79px|10px||false|false” custom_margin_tablet=”” custom_margin_phone=”-30px|79px|12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|21px|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 3. As a food blogger, has there ever been a time that you felt tired of eating?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” min_height=”82px” custom_margin=”-16px||-1px||false|false” custom_margin_tablet=”” custom_margin_phone=”-20px||22px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Of course. In everything you do, no matter the passion or interests you have, after some time, you\u2019ll feel jaded.<\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Yong Wei Kai, 30″ job_title=”Food Blogger” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n In everything you do, no matter the passion or interests you have, after some time, you\u2019ll feel jaded.<\/span><\/p>\n [\/et_pb_testimonial][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-food-review-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-food-review-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-food-review-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”6px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n A buffet dinner at PARKROYAL on Beach Road. The mouth-watering three-course meal includes dishes like chilli crab, <\/span>sambal<\/span><\/i> clams, golden oyster and <\/span>popiah<\/span><\/i> with Thai bamboo and <\/span>ayam penyet<\/span><\/i> crust. Photo taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-34px||29px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”||14px|||” locked=”off” global_colors_info=”{}”]<\/p>\n For me, I have to review so many restaurants. My schedule is extremely hectic; I might have five to six events in a day and I still have my own full-time job. Sometimes, these events are not just tastings or invites, I may go recce on my own for new food places to share.<\/span><\/p>\n So if I do not balance my workload and rest well, I\u2019ll get jaded. It\u2019s essentially like a vicious cycle, you\u2019re repeating something every day. So I try to include daily exercises or hip-hop and breakdancing, as well as my hobby into my routine so that I don\u2019t feel tired or jaded.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-24px|79px|17px||false|false” custom_margin_tablet=”” custom_margin_phone=”-27px|79px|15px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 4. Do you finish all the food you review?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” min_height=”90px” custom_margin=”-26px||-10px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”21px||0px|||” locked=”off” global_colors_info=”{}”]<\/p>\n No, of course not. Or else I\u2019ll be in the top 10 leading causes of death in Singapore, such as with high-blood pressure, if I don\u2019t watch my diet.<\/span> [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-featherblade-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-featherblade-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-featherblade-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”24px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Wei Kai\u2019s review of The Feather Blade x RAPPU. He recommends trying The Feather Blade\u2019s sides including the grilled portobello mushrooms, creamed spinach and wagyu beef fat potatoes with ikura and dill cream. From RAPPU, he adored Chatsworth Cookies\u2019s mochi matcha cookie. Photo taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-35px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n A lot of people will retort that we\u2019re wasting food but we usually go food tasting. We will let the restaurant owners know that we\u2019re just trying food so they can prepare a smaller portion for us to try. And when I attend these events, I\u2019ll usually bring my friends, family or sometimes even my food blogger friends along.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-behind-the-scenes-with-friends-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-behind-the-scenes-with-friends-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-behind-the-scenes-with-friends-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”20px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Wei Kai reviewing Oaks Coffee Co. with his food blogger friends. Photo taken from <\/span>Instagram<\/span><\/a>.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-30px|79px|-5px||false|false” custom_margin_tablet=”” custom_margin_phone=”-30px|79px|-5px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 5. The pandemic has changed the food & beverage (F&B) industry drastically in the past two years. How has the pandemic affected your career?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”22px||-1px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Actually in the pandemic, I was busier than ever because a lot of F&B outlets needed help. It was such a huge change for these businesses, as some of them don\u2019t even have delivery. The worst thing was that there are a lot of small and mid-enterprises that don\u2019t even use social media, so this is the part where I come in.<\/span><\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-05-at-3.28.57-AM.png” alt=”claire-kou-wei-with-yong-wei-kai-home-business-brownies-with-every-bite-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-home-business-brownies-with-every-bite-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”18px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n Wei Kai promoting home-based brownie business, With Every Bite. Screenshot taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-36px||27px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n During the COVID-19 period, I helped quite a bunch of small and medium enterprises (SMEs) to go digital, by adapting their business to an online platform for free.<\/span><\/p>\n This industry is extremely important to me because this was where I started from. So I wanted to help as many F&Bs as I could. There were businesses that helped me 10 years ago when I was a nobody, so this is my time to give back to them. <\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Yong Wei Kai, 30″ job_title=”Food Blogger” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n This industry is extremely important to me because this was where I started from. So I wanted to help as many F&Bs as I could. There were businesses that helped me 10 years ago when I was a nobody, so this is my time to give back to them. <\/span><\/p>\n [\/et_pb_testimonial][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-ramen-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-ramen-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-ramen-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-10px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Wei Kai raved about Idaten Udon at Nex Singapore, a udon specialty chain where customers can mix and match ingredients to create their own udon meal and pair them with tempura. Photo taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-30px|79px|11px||false|false” custom_margin_tablet=”” custom_margin_phone=”-30px|79px|12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 6. When you visit a new food establishment, is there any food you will not eat? Why?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”15px||106px||false|false” custom_margin_tablet=”” custom_margin_phone=”||112px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n I don\u2019t really eat durians. A lot of people requested for me to review durian dessert caf\u00e9s, but I won\u2019t because I can\u2019t tolerate the smell. I\u2019ve also stopped eating beef and lamb for sustainable reasons, and I don\u2019t really fancy raw foods as well. I can taste them but I will try to avoid them.<\/span><\/p>\n Usually when I visit an establishment that serves beef, I will usually have someone with me so that person can describe the taste for me. But of course, a lot of beef and lamb places serve other alternative dishes, so I will usually focus more on those alternatives.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-05-at-3.30.43-AM.png” alt=”claire-kou-wei-with-yong-wei-kai-burn-woodfire-restaurant-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-burn-woodfire-restaurant-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-92px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n Wei Kai reviewing the Charcoal Steak dish with his food blogger friend, Vince, at BURN Woodfired restaurant. Screenshot taken from <\/span>Instagram<\/span><\/a>. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-30px|79px|-4px||false|false” custom_margin_tablet=”” custom_margin_phone=”-25px|79px|-8px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 7. Do the food establishments usually know that you\u2019re coming?\u00a0<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”19px||120px||false|false” custom_margin_tablet=”” custom_margin_phone=”||280px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n No. Unless they recognise me, then they\u2019ll know. I\u2019m not sure how other food bloggers work, but for me personally, I\u2019d rather not let anyone know I\u2019m going down.<\/span><\/p>\n Some bloggers will write in but I\u2019ll enter as a paying customer. If they decide to drop me some complimentary dishes, I\u2019ll take it but I usually pay for my food. <\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Yong Wei Kai, 30″ job_title=”Food Blogger” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n Some bloggers will write in but I\u2019ll enter as a paying customer. If they decide to drop me some complimentary dishes, I\u2019ll take it but I usually pay for my food. <\/span><\/p>\n [\/et_pb_testimonial][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-waffles-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-waffles-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-waffles-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”31px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n Dewgather\u2019s Korean-inspired fried chicken and buttery waffles served with their in-house kimchi and pickles. Photo taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-32px|79px|-10px||false|false” custom_margin_tablet=”” custom_margin_phone=”-32px|79px|-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 8. When will you, if ever, give a bad food review and why?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”27px||120px||false|false” custom_margin_tablet=”” custom_margin_phone=”||128px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n I don\u2019t think I\u2019ll ever give a bad food review. Otherwise, I won\u2019t post it. If the food is horrible, I think it’s best if you inform the restaurant, rather than write a bad food review.<\/span><\/p>\n This is a very trying period for a lot of F&B staff. I mean you can write a bad review and the owner\u2019s reputation gets damaged, but he or she has many other staff working under the restaurant, so I don\u2019t think it\u2019s a nice thing.<\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Yong Wei Kai, 30″ job_title=”Food Blogger” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n This is a very trying period for a lot of F&B staff. I mean you can write a bad review and the owner\u2019s reputation gets damaged, but he or she has many other staff working under the restaurant, so I don\u2019t think it\u2019s a nice thing.<\/span><\/p>\n [\/et_pb_testimonial][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-05-at-3.50.50-AM.png” alt=”claire-kou-wei-with-yong-wei-kai-indulgence-with-roxey-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-indulgence-with-roxey-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”31px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n Wei Kai\u2019s review for Indulgence by Roxey, showcasing their dish The Orient (top left), which consists of Asian pork based delicacies. Screenshot taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-35px|79px|-10px||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px|79px|-10px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 9. Okay, we are bored of cheeseburgers and fries, what do you think is next for Singapore\u2019s food industry in the new year?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”27px||-10px||false|false” custom_margin_tablet=”” custom_margin_phone=”||20px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n We are all pivoting towards a more sustainable lifestyle now. You can see a lot of people opting for vegan options or impossible options, so I think that\u2019s next for the F&B industry.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-oriole-pizza-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-oriole-pizza-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-oriole-pizza-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”31px||||false|false” custom_margin_tablet=”” custom_margin_phone=”21px||||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n This glorious cheese pull is from Oriole Coffee + Bar\u2019s truffle mushroom pizza, a festive special. Photo taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-32px||-10px||false|false” custom_margin_tablet=”” custom_margin_phone=”||-10px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n With the pandemic, there are a lot of food shipments that are experiencing delays, so there would be more focus on local produce in the new year as well.<\/span><\/p>\n There weren\u2019t a lot of coffee specialty caf\u00e9s in the past few years, but now I see them popping up a lot more in the food scene. Cocktail bars are also increasingly popular too.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-coffee-specialty-houses-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-coffee-specialty-houses-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-coffee-specialty-houses-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”31px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n Wei Kai\u2019s post for a new specialty coffee house, Bloom Coffee. Photo taken from <\/span>Instagram<\/span><\/a>. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-32px|79px|15px||false|false” custom_margin_tablet=”” custom_margin_phone=”-30px|79px|12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n 10. What advice do you have for food enthusiasts hoping to turn their interest in food into a potential career as a food blogger\/critic?<\/b><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”11px||29px||false|false” custom_margin_tablet=”” custom_margin_phone=”||29px||false|false” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n To be honest, I wouldn\u2019t advise anyone to pursue a full-time career as a food blogger.<\/span><\/p>\n I have met other full-time food critics. It is not easy to pursue this role in the current climate, I mean when you do it full-time, your goal is to drive profit. Even when you say you\u2019re not profit-driven, that mentality is still stuck there because you have to make ends meet.<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/claire-kou-wei-with-yong-wei-kai-hello-kitty-cafe-sgcafehopping.jpeg” alt=”claire-kou-wei-with-yong-wei-kai-hello-kitty-cafe-sgcafehopping” title_text=”claire-kou-wei-with-yong-wei-kai-hello-kitty-cafe-sgcafehopping” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-58px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n Wei Kai reviewing the Hello Kitty x Kumoya Mini Shabu Shabu Pop-Up Caf\u00e9. The Hello Kitty themed restaurant serves a variety of food and drinks inspired by the iconic Sanrio character. Photo taken from <\/span>Instagram<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” min_height=”172px” custom_margin=”-35px||32px||false|false” custom_margin_tablet=”” custom_margin_phone=”||24px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||90px|||” locked=”off” global_colors_info=”{}”]<\/p>\n
Claire Ng Min<\/strong>
Perspectives Section Editor<\/strong>
Hype Issue #54<\/strong><\/p>\nPublished on<\/h5>\n
February 5, 2022<\/h5>\n
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