{"id":4483,"date":"2021-02-04T12:57:33","date_gmt":"2021-02-04T04:57:33","guid":{"rendered":"https:\/\/hypesingapore.com\/?p=4483"},"modified":"2025-11-26T11:58:59","modified_gmt":"2025-11-26T03:58:59","slug":"singapore-hawker-culture","status":"publish","type":"post","link":"https:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/","title":{"rendered":"Breathing New Life into Singapore\u2019s Hawker Culture"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.4.7″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(255,255,255,0.89)” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_type=”radial” background_color_gradient_direction_radial=”top left” background_color_gradient_start_position=”30%” background_color_gradient_end_position=”80%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc-mainpic.jpg” parallax=”on” width=”100%” min_height=”100px” custom_margin=”-54px||194px||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px||194px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw|1px|0|0px|false|false”][et_pb_row _builder_version=”4.4.7″ background_color=”rgba(10,10,10,0.49)” transform_translate_linked=”off” min_height=”192px” custom_margin=”204px|auto|150px|auto|false|false” custom_padding=”54px|48px|54px|48px|true|true”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat|700|||||||” text_text_color=”#ffffff” text_font_size=”66px” text_line_height=”80px” header_font=”Raleway|700|||||||” header_font_size=”80px” header_2_font_size=”28px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” custom_margin=”|||0px|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|200px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|desktop” animation_style=”zoom” animation_intensity_zoom=”5%” text_font_size_tablet=”” text_font_size_phone=”32px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.5em” text_line_height_last_edited=”on|desktop” header_font_size_tablet=”48px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat”]

Breathing New Life into Singapore\u2019s Hawker Culture <\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat|500|||||||” text_text_color=”#ffffff” text_font_size=”16px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” min_height=”0px” custom_margin=”13px|129px|||false|false” custom_margin_tablet=”” custom_margin_phone=”30px|0px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|63px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat”]

The School of Film & Media Studies\u2019 (FMS) Integrated Brand Communication Campaign (IBCC) capstone team speaks to HYPE on how they hope to shine a light on Singapore\u2019s Hawker Culture <\/span>\u00a0<\/span>to help local youths appreciate the importance of preserving it.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″ custom_margin=”-194px|||||”][et_pb_row _builder_version=”4.4.7″ min_height=”62px” custom_margin=”-67px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”-145px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-20px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” min_height=”59px” custom_margin=”15px||-35px|||” custom_padding=”0px||1px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=””]

Photo courtesy of the IBCC capstone team.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-20px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” min_height=”59px” custom_margin=”15px||55px|||” custom_padding=”0px||83px|||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=””][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.4.7″ min_height=”1452px” custom_margin=”-171px||-385px|||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”151px|||||”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.4.7″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-56px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”-79px|auto||auto||” custom_padding=”0px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” transform_styles_tablet=”” transform_styles_phone=””][et_pb_column type=”1_5″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat||||||||” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-47px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|39px|||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off”]

BY
ALICIA SIM
<\/strong>Deputy Editor of HYPE Issue #52<\/p>\n

CHERYL YAU
Publicity Manager of HYPE Issue #52
<\/strong><\/p>\n

<\/strong><\/p>\n

Published on<\/h5>\n
Feb 04, 2021<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.4.7″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”1320px” module_alignment=”center” min_height=”243px” custom_margin=”-116px|-415px|-2px|-616px||” custom_padding=”61px|0px|31px|0px||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone”]

On Dec 16, 2020, Hawker Culture in Singapore was inscribed on the United Nations Educational, Scientific and Cultural Organisation\u2019s (UNESCO) Representative Lists of Intangible Cultural Heritage.<\/p>\n

For many Singaporeans, this marked a new milestone for our Little Red Dot. Yet one group \u2013 Singapore\u2019s youths \u2013 was rather quiet about the award.<\/p>\n

\u201cMost of us tend to prefer trendy cafes, restaurants and fast food with our friends. However, we shouldn\u2019t skip out on hawker centres as meeting places. After the UNESCO inscription, I realised that most people may not be aware of it and thus we want to reintroduce Hawker Culture <\/span>\u00a0<\/span>through its first ever Instazine,\u201d said Gomes Nathalia Estelle, 20, project leader of the IBCC capstone team.<\/p>\n

Hence, for its final-year project, FMS\u2019s IBCC team has partnered with @sghawkerculture in a campaign named \u2018our space<\/span>\u00a0<\/span>\u2019, to breathe new life into the subject that is a mainstay in Singapore\u2019s rich heritage.<\/p>\n

To reach youths, this campaign will feature the very first hawker-themed Instazine (a handy digital magazine) on SG Hawker Culture\u2019s Instagram account (@sghawkerculture<\/a>), which explores the quirks and charms of our unique hawker culture in the form of IG story posts.<\/p>\n

The campaign starts on Feb 3, 2021 and will end on Feb 11, 2021. The full week of postings will then be saved under an Instagram highlight of the same title, and compiled as a collection of fun quizzes, filters, podcasts and short documentary-style videos.<\/p>\n

In partnership with our space, HYPE will be hosting a giveaway featuring two \u201cKopi Dabao Bag (M size)\u201d from wheniwasfour! There will be a lucky draw to pick two winners. The giveaway will be held from Feb 6, 2021 to Feb 9, 2021 on HYPE\u2019s Instagram page.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc.png” alt=”Skincare collection” title_text=”hypexibcc” _builder_version=”4.4.7″ min_height=”332px” custom_margin=”-35px|||||” custom_padding=”2px|||||” locked=”off”][\/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat|300|||||||” min_height=”43px” custom_margin=”-20px||26px|||” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off”]

Made to resemble Singapore\u2019s iconic takeaway coffee style, the wheniwasfour \u201cKopi Dabao Bag (M size)\u201d retails for $15 and is up for grabs in our giveaway.
Graphic by Cheryl Yau; Image from wheniwasfour.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.4.7″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-19px||-1px|||” locked=”off”]

For full details on entry requirements, visit HYPE\u2019s Instagram via this link<\/a>!<\/p>[\/et_pb_text][et_pb_comments _builder_version=”4.4.7″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”0px|-58px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” custom_margin_tablet=”” custom_margin_phone=”-23px||||false|false” custom_margin_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off”][\/et_pb_comments][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

The School of Film & Media Studies\u2019 (FMS) Integrated Brand Communication Campaign (IBCC) capstone team speaks to HYPE on how they hope to shine a light on Singapore\u2019s Hawker Culture to help local youths appreciate the importance of preserving it.<\/p>\n","protected":false},"author":16,"featured_media":4503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[145,146,147,144,143],"class_list":["post-4483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nptribune","tag-hawker","tag-hawker-culture","tag-intangible-cultural-heritage","tag-singapore-hawker","tag-unesco"],"yoast_head":"\nBreathing New Life into Singapore\u2019s Hawker Culture - Hype Singapore<\/title>\n<meta name=\"description\" content=\"Find out more about a campaign that can allow local youths to appreciate the importance of preserving Singapore's hawker culture\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breathing New Life into Singapore\u2019s Hawker Culture - Hype Singapore\" \/>\n<meta property=\"og:description\" content=\"Find out more about a campaign that can allow local youths to appreciate the importance of preserving Singapore's hawker culture\" \/>\n<meta property=\"og:url\" content=\"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Hype Singapore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HYPEsg\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T04:57:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T03:58:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"529\" \/>\n\t<meta property=\"og:image:height\" content=\"773\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"multiple authors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hypesg\" \/>\n<meta name=\"twitter:site\" content=\"@hypesg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"multiple authors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/\"},\"author\":{\"name\":\"multiple authors\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#\\\/schema\\\/person\\\/07ed46038377dabd685e284c60df718b\"},\"headline\":\"Breathing New Life into Singapore\u2019s Hawker Culture\",\"datePublished\":\"2021-02-04T04:57:33+00:00\",\"dateModified\":\"2025-11-26T03:58:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/\"},\"wordCount\":1805,\"commentCount\":282,\"publisher\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#organization\"},\"image\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hypesingapore.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/hypexibcc-featured.jpg\",\"keywords\":[\"Hawker\",\"Hawker Culture\",\"Intangible Cultural Heritage\",\"Singapore Hawker\",\"UNESCO\"],\"articleSection\":[\"NPTRIBUNE\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/\",\"url\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/\",\"name\":\"Breathing New Life into Singapore\u2019s Hawker Culture - Hype Singapore\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hypesingapore.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/hypexibcc-featured.jpg\",\"datePublished\":\"2021-02-04T04:57:33+00:00\",\"dateModified\":\"2025-11-26T03:58:59+00:00\",\"description\":\"Find out more about a campaign that can allow local youths to appreciate the importance of preserving Singapore's hawker culture\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hypesingapore.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/hypexibcc-featured.jpg\",\"contentUrl\":\"https:\\\/\\\/hypesingapore.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/hypexibcc-featured.jpg\",\"width\":529,\"height\":773},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/index.php\\\/2021\\\/02\\\/04\\\/singapore-hawker-culture\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/hypesingapore.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breathing New Life into Singapore\u2019s Hawker Culture\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#website\",\"url\":\"http:\\\/\\\/hypesingapore.com\\\/\",\"name\":\"Hype Singapore\",\"description\":\"An Expression of Youth\",\"publisher\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/hypesingapore.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#organization\",\"name\":\"HYPE Singapore\",\"url\":\"http:\\\/\\\/hypesingapore.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hypesingapore.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/HYPELOGO_ORIGINAL-1.png\",\"contentUrl\":\"https:\\\/\\\/hypesingapore.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/HYPELOGO_ORIGINAL-1.png\",\"width\":928,\"height\":500,\"caption\":\"HYPE Singapore\"},\"image\":{\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HYPEsg\\\/\",\"https:\\\/\\\/x.com\\\/hypesg\",\"https:\\\/\\\/www.instagram.com\\\/hypesg\\\/\"]},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/hypesingapore.com\\\/#\\\/schema\\\/person\\\/07ed46038377dabd685e284c60df718b\",\"name\":\"multiple authors\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cecfc5f4407d244bce242cda7760ac76b7bf19ab28b41beb7bf44bf66f79a148?s=96&d=retro&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cecfc5f4407d244bce242cda7760ac76b7bf19ab28b41beb7bf44bf66f79a148?s=96&d=retro&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cecfc5f4407d244bce242cda7760ac76b7bf19ab28b41beb7bf44bf66f79a148?s=96&d=retro&r=g\",\"caption\":\"multiple authors\"},\"url\":\"https:\\\/\\\/hypesingapore.com\\\/index.php\\\/author\\\/multipleauthors\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Breathing New Life into Singapore\u2019s Hawker Culture - Hype Singapore","description":"Find out more about a campaign that can allow local youths to appreciate the importance of preserving Singapore's hawker culture","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/","og_locale":"en_GB","og_type":"article","og_title":"Breathing New Life into Singapore\u2019s Hawker Culture - Hype Singapore","og_description":"Find out more about a campaign that can allow local youths to appreciate the importance of preserving Singapore's hawker culture","og_url":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/","og_site_name":"Hype Singapore","article_publisher":"https:\/\/www.facebook.com\/HYPEsg\/","article_published_time":"2021-02-04T04:57:33+00:00","article_modified_time":"2025-11-26T03:58:59+00:00","og_image":[{"width":529,"height":773,"url":"http:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc-featured.jpg","type":"image\/jpeg"}],"author":"multiple authors","twitter_card":"summary_large_image","twitter_creator":"@hypesg","twitter_site":"@hypesg","twitter_misc":{"Written by":"multiple authors","Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#article","isPartOf":{"@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/"},"author":{"name":"multiple authors","@id":"http:\/\/hypesingapore.com\/#\/schema\/person\/07ed46038377dabd685e284c60df718b"},"headline":"Breathing New Life into Singapore\u2019s Hawker Culture","datePublished":"2021-02-04T04:57:33+00:00","dateModified":"2025-11-26T03:58:59+00:00","mainEntityOfPage":{"@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/"},"wordCount":1805,"commentCount":282,"publisher":{"@id":"http:\/\/hypesingapore.com\/#organization"},"image":{"@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc-featured.jpg","keywords":["Hawker","Hawker Culture","Intangible Cultural Heritage","Singapore Hawker","UNESCO"],"articleSection":["NPTRIBUNE"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#respond"]}]},{"@type":"WebPage","@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/","url":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/","name":"Breathing New Life into Singapore\u2019s Hawker Culture - Hype Singapore","isPartOf":{"@id":"http:\/\/hypesingapore.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#primaryimage"},"image":{"@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#primaryimage"},"thumbnailUrl":"https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc-featured.jpg","datePublished":"2021-02-04T04:57:33+00:00","dateModified":"2025-11-26T03:58:59+00:00","description":"Find out more about a campaign that can allow local youths to appreciate the importance of preserving Singapore's hawker culture","breadcrumb":{"@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#primaryimage","url":"https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc-featured.jpg","contentUrl":"https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/02\/hypexibcc-featured.jpg","width":529,"height":773},{"@type":"BreadcrumbList","@id":"http:\/\/hypesingapore.com\/index.php\/2021\/02\/04\/singapore-hawker-culture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/hypesingapore.com\/"},{"@type":"ListItem","position":2,"name":"Breathing New Life into Singapore\u2019s Hawker Culture"}]},{"@type":"WebSite","@id":"http:\/\/hypesingapore.com\/#website","url":"http:\/\/hypesingapore.com\/","name":"Hype Singapore","description":"An Expression of Youth","publisher":{"@id":"http:\/\/hypesingapore.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/hypesingapore.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"http:\/\/hypesingapore.com\/#organization","name":"HYPE Singapore","url":"http:\/\/hypesingapore.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"http:\/\/hypesingapore.com\/#\/schema\/logo\/image\/","url":"https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/06\/HYPELOGO_ORIGINAL-1.png","contentUrl":"https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/06\/HYPELOGO_ORIGINAL-1.png","width":928,"height":500,"caption":"HYPE Singapore"},"image":{"@id":"http:\/\/hypesingapore.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HYPEsg\/","https:\/\/x.com\/hypesg","https:\/\/www.instagram.com\/hypesg\/"]},{"@type":"Person","@id":"http:\/\/hypesingapore.com\/#\/schema\/person\/07ed46038377dabd685e284c60df718b","name":"multiple authors","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/cecfc5f4407d244bce242cda7760ac76b7bf19ab28b41beb7bf44bf66f79a148?s=96&d=retro&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cecfc5f4407d244bce242cda7760ac76b7bf19ab28b41beb7bf44bf66f79a148?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cecfc5f4407d244bce242cda7760ac76b7bf19ab28b41beb7bf44bf66f79a148?s=96&d=retro&r=g","caption":"multiple authors"},"url":"https:\/\/hypesingapore.com\/index.php\/author\/multipleauthors\/"}]}},"_links":{"self":[{"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/posts\/4483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/comments?post=4483"}],"version-history":[{"count":8,"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/posts\/4483\/revisions"}],"predecessor-version":[{"id":4752,"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/posts\/4483\/revisions\/4752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/media\/4503"}],"wp:attachment":[{"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/media?parent=4483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/categories?post=4483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hypesingapore.com\/index.php\/wp-json\/wp\/v2\/tags?post=4483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}