When Credit Is Due: Will Good Musicians Always Find Success?<\/b><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium|500|||||||” text_text_color=”#ffffff” text_font_size=”15px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” width=”83.3%” min_height=”0px” custom_margin=”15px|129px|-22px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|0px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|63px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]
Can Singaporean Acts Make It Big Without Streaming? Join <\/span>MISHAEL LEE<\/b> as he dives into Cindy Lee’s “Diamond Jubilee” success and ponders the future of music in Singapore.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ custom_margin=”-194px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ min_height=”84px” custom_margin=”-80px|auto||auto|false|false” custom_margin_tablet=”” custom_margin_phone=”-145px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ text_font=”Montserrat|300|||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” min_height=”112.8px” custom_margin=”5px||-48px||false|false” custom_padding=”31px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.21.0″ min_height=”1396px” custom_margin=”-136px||-433px|||” custom_padding=”107px||44px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.21.0″ custom_margin=”-55px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px|0|0px|0px|false|false” custom_padding_tablet=”|0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”] <\/p>\n BY Lead Designer<\/b><\/p>\n Hype Issue #59<\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n The streaming kings: Spotify, YouTube Music, Apple Music, Pandora Music. <\/span><\/i>Infographic made on Canva by Mishael Lee.<\/span><\/i><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montreal Medium||||||||” text_font_size=”16px” custom_padding=”||0px|||” hover_enabled=”0″ inline_fonts=”Montreal Medium” global_colors_info=”{}” sticky_enabled=”0″] Music these days lives on streaming services like Spotify. No surprise there, it’s convenient! <\/span>A recent survey by<\/span> the National Arts Council (NAC)<\/span><\/a><\/span> shows the usage of streaming booming at 52% in 2023, a 4% jump since 2019. Even free streaming is on the rise, with 17% of Singaporeans using it in 2023: that’s a 13% jump in just four years!\u00a0<\/span><\/span><\/p>\n \u201cStreaming services basically are the default platform for consumption today, so it’s not like we have much of a choice,\u201d Tan Peng Sing, guitarist of Club Mild and currently Senior Manager of Performing Arts (Music) at National Arts Council, expresses.\u00a0<\/span><\/p>\n \u201cIt’s just like social media, if you don’t have a profile on social media, people think you don’t exist. Same for bands and artists. And playlists with lots of followers are basically the equivalent of a “radio station” because of the audience of passive listeners,\u201d he adds on.\u00a0<\/span><\/p>\n So, Tan makes a valid point. Streaming is king, but does that mean it’s the only path to success for local musicians?<\/span><\/p>\n It could be, but it’s important to note that just because someone streams your music, it doesn\u2019t guarantee you a diehard fan. Just because people hear your song does not guarantee they will immediately start buying your merchandise and attending your concerts. Though, even while it’s not the end goal, having a sizable library of streaming releases can help independent and signed musicians gain credibility.\u00a0<\/span><\/p>\n Perhaps instead you should concentrate your energy and efforts on a more crucial area: Building a dedicated audience.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_image src=”http:\/\/hypesingapore.com\/wp-content\/uploads\/2024\/07\/mish-1.jpg” title_text=”mish 1″ _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_padding=”||||false|false” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}” sticky_enabled=”0″] Cindy Lee, the \u2018diva alter ego\u2019 of Patrick Flegel, performing at Union Pool in Brooklyn, New York. <\/span><\/i>Photo taken by<\/span><\/i> @cleanlinicks<\/span><\/i><\/a><\/span> for Sound Of Saving on Instagram<\/span><\/i><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montreal Medium||||||||” text_font_size=”16px” custom_padding=”0px||2px|||” hover_enabled=”0″ inline_fonts=”Montreal Medium” global_colors_info=”{}” sticky_enabled=”0″] A few months ago, Canadian artist Cindy Lee’s latest album “Diamond Jubilee,” proved this. The unusual release, a two-hour experimental album, was exclusively accessible for download on a GeoCities website and YouTube, eschewing streaming services completely.<\/span><\/p>\n Despite defying industry norms, “Diamond Jubilee” achieved remarkable success. The album garnered critical acclaim from fans, publications like <\/span>GQ<\/span><\/a><\/span> and <\/span>Pitchfork<\/span><\/a><\/span>, and has amassed over half a million views on YouTube. Lee’s upcoming tour is also nearly sold out, solidifying the album’s unexpected triumph.\u00a0<\/span><\/span><\/p>\n
Mishael Lee\u00a0 \u00a0<\/b><\/p>\nPublished on<\/h5>\n
July 3, 2024<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montreal Medium||||||||” text_font_size=”16px” inline_fonts=”Montreal Medium” global_colors_info=”{}”][\/et_pb_text][et_pb_image src=”http:\/\/hypesingapore.com\/wp-content\/uploads\/2024\/07\/mish-2.png” alt=”Pet Sitter” title_text=”mish 2″ force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” min_height=”427.9px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_padding=”||||false|false” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}” sticky_enabled=”0″]
Making good music is all that matters\u2026 only if you have a dedicated audience.<\/span><\/strong><\/h3>\n
While a vast number of streaming releases might seem crucial, there comes a point where sheer quantity becomes less important, regardless of the music’s quality or release frequency.<\/span><\/h3>\n