{"id":13044,"date":"2023-06-21T16:00:00","date_gmt":"2023-06-21T08:00:00","guid":{"rendered":"https:\/\/hypesingapore.com\/?p=13044"},"modified":"2023-06-21T14:54:04","modified_gmt":"2023-06-21T06:54:04","slug":"sharmain-lim-bringing-hollywood-to-singapore","status":"publish","type":"post","link":"https:\/\/hypesingapore.com\/index.php\/2023\/06\/21\/sharmain-lim-bringing-hollywood-to-singapore\/","title":{"rendered":"Sharmain Lim: Bringing Hollywood to Singapore"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.21.0″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”top left” background_color_gradient_stops=”rgba(255,255,255,0.89) 30%|rgba(255,255,255,0) 80%” background_color_gradient_start=”rgba(255,255,255,0.89)” background_color_gradient_start_position=”30%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”80%” background_image=”http:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/06\/Sharmain-Lim.jpg” background_position=”bottom_center” background_vertical_offset=”74%” width=”100%” min_height=”100px” custom_margin=”-12px||194px||false|false” custom_margin_tablet=”” custom_margin_phone=”-50px||194px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw|1px|0|0px|false|false” hover_enabled=”0″ global_colors_info=”{}” title_text=”Sharmain Lim” sticky_enabled=”0″][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.19.4″ background_color=”rgba(0,0,0,0.49)” transform_translate_linked=”off” min_height=”192px” custom_margin=”160px|auto|150px|auto|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”61px|48px|61px|48px|true|true” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ text_font=”Ogg|700|||||||” text_text_color=”#ffffff” text_font_size=”44px” text_line_height=”1.2em” header_font=”Raleway|700|||||||” header_font_size=”80px” header_2_font_size=”28px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” custom_margin=”-30px||-2px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”-25px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|90px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|desktop” animation_style=”zoom” animation_intensity_zoom=”5%” text_font_size_tablet=”” text_font_size_phone=”27px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]

Sharmain Lim: Bringing Hollywood to Singapore<\/b><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ text_font=”Montreal Medium|500|||||||” text_text_color=”#ffffff” text_font_size=”15px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” width=”83.3%” min_height=”0px” custom_margin=”15px|129px|-22px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|0px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|63px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]

ISABELLE NG chats with Sharmain Lim to find out why she uses AI-generated art to humorously place Hollywood celebrities in everyday Singaporean settings.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ custom_margin=”-194px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ min_height=”84px” custom_margin=”-80px|auto||auto|false|false” custom_margin_tablet=”” custom_margin_phone=”-145px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ text_font=”Montserrat|300|||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”30px||||false|false” custom_padding=”||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ min_height=”1463px” custom_margin=”-136px||-385px|||” custom_padding=”107px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.19.4″ custom_margin=”-55px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px|0|0px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ text_font=”Montreal Medium||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

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BY
Isabelle Ng<\/b>
Deputy Editor<\/b><\/p>\n

Hype Issue #57<\/strong><\/p>\n

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Published on<\/h5>\n
June 21, 2023<\/h5>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” inline_fonts=”ABeeZee,Montreal Medium,Ogg” global_colors_info=”{}”]

Have you ever seen Tom Holland waiting for his friends to arrive at Redhill Market? Or Iron Man casually sipping on his Teh Tarik at a coffee shop? Well, such encounters are unlikely to be part of your everyday experiences.<\/span><\/p>\n

\u00a0That\u2019s precisely why Singapore Spotting<\/span><\/span><\/a> has gained popularity among netizens. Many of them have clearly found it amusing to witness major Hollywood celebrities being \u201chumbled\u201d in a Singaporean setting, experiencing everyday life just like us.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_image src=”http:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/06\/Tom-Holland.jpg” title_text=”Tom Holland” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” inline_fonts=”Montreal Medium” global_colors_info=”{}”]

Tom Holland \u201cchoping\u201d a table while waiting for his friends to text him after saying they are on the way for the past 30 minutes. Photo taken from @<\/span><\/i>Singapore_Spotting<\/i><\/a><\/span> on Instagram<\/i><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” text_font=”Montreal Medium||||||||” text_text_color=”#000000″ text_line_height=”1.7em” custom_margin=”|-415px|0px|-616px|false|false” custom_padding=”|0px||0px|false|false” inline_fonts=”Montreal Medium” global_colors_info=”{}”]

For those unfamiliar, Singapore Spotting is an Instagram page dedicated to AI-generated fictional images of celebrities spotted in Singaporean settings. Created by <\/span>Sharmain Lim<\/span><\/a><\/span>, 29-year-old art director at RAPP, a global creative marketing agency, the account brings light-hearted humour with a Singaporean twist.<\/span><\/p>\n

\u201cIt really is a fever dream to imagine celebrities that we\u2019re used to seeing in Hollywood here in a Singaporean context,\u201d said Ms Lim.\u00a0<\/span><\/p>\n

She explained that the images are generated using <\/span>Midjourney<\/span><\/a><\/span>, a generative AI software that can convert natural language prompts into images.\u00a0<\/span><\/p>\n

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<\/span><\/p>[\/et_pb_text][et_pb_image src=”http:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/06\/Severus-Snape.jpg” title_text=”Severus Snape” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]

Professor Severus Snape is shown being annoyed at Clarice for not paying attention in his sociology tutorial at the <\/span>National University of Singapore (NUS)<\/span><\/i>, generated using Midjourney. <\/span>Photo taken from @<\/span><\/i>Singapore_Spotting<\/span><\/i><\/a> on Instagram.<\/span><\/i><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” text_font=”Montreal Medium||||||||” text_text_color=”#000000″ text_line_height=”1.7em” custom_margin=”||0px||false|false” custom_padding=”|0px|30px|0px|false|false” locked=”off” inline_fonts=”Abhaya Libre” global_colors_info=”{}”]

Despite its recent establishment in April 2023, Singapore Spotting has swiftly amassed a following of more than 1.5k users, including notable figures like Singaporean singer-songwriter, <\/span>Jasmine Sokko<\/span><\/a><\/span>. Several of their images have also been <\/span>featured<\/span><\/a><\/span> on the Instagram page of a local magazine, <\/span>FEMALE Singapore<\/span><\/a><\/span>.\u00a0<\/span><\/p>\n

\u201cI\u2019ve been using Midjourney as part of my creative process for work,\u201d said Ms Lim. Whilst journeying with the AI software, she created Singapore Spotting\u2019s first post by chance.<\/span><\/p>\n

Singapore Spotting\u2019s first post featured an iconic moment of \u201cAriana Grande & Snoop Dogg enjoying a sandwich at Singapore River\u201d. When asked about the inspiration behind it, Ms Lim said, \u201cIt was my first fictional AI illustration and at that time, I had just gotten off a bunch of Superbowl performances and it came up as a thought!\u201d\u00a0<\/span><\/p>[\/et_pb_text][et_pb_image src=”http:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/06\/Snoop-Dogg-Ariana-Grande.jpg” title_text=”Snoop Dogg & Ariana Grande” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]

Snoop Dogg (left) and Ariana Grande (right), enjoying a sandwich at the Singapore River, generated using Midjourney. Photo taken from @<\/span><\/i>Singapore_Spotting<\/span><\/span><\/i><\/a> on Instagram.<\/span><\/i><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” inline_fonts=”Montreal Medium” global_colors_info=”{}”]

Ms Lim describes Midjourney as an \u201cintense stock image library\u201d to gain inspiration for her creative process. It helps speed up her usual visualisation process, which most often or not ends up with her staring at her Photoshop screen.\u00a0<\/span><\/p>\n

\u201cMost of the time I\u2019d be inspired by real-life situations of the day,\u201d Ms Lim said as she explained the thought process behind designing a post.\u00a0<\/span><\/p>\n

However, despite its ingenuity and effectiveness, AI art has also sparked a conversation regarding the boundary between inspiration and plagiarism.\u00a0\u00a0<\/span><\/p>\n

\u201cIt\u2019s always based on the intention behind creating a piece,\u201d said Ms Lim. \u201cIf one\u2019s intention is to copy and plagiarise, then ethically it will be questionable\u201d.\u00a0<\/span><\/p>\n

However, she emphasised that creating something inspired is \u201calways about putting your own twist or interpretation\u201d to the initial idea.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_image src=”http:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/06\/Gordan-Ramsey.jpg” title_text=”Gordan Ramsey” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]

Gordon Ramsay at Geylang Serai Bazaar deciding whether to buy Epok Epok or Ramly burger. <\/span>Photo taken from @<\/span><\/i>Singapore_Spotting<\/span><\/span><\/i><\/a> on Instagram.<\/span><\/i>\u00a0\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” inline_fonts=”Montreal Medium” global_colors_info=”{}”]

In the arts sector, the debate surrounding the use of AI and the fine lines in between will not be easily resolved. However, there are some steps we can take to minimise the potential for controversy.<\/span><\/p>\n

According to PlagiarismToday<\/span><\/a>, a site that addresses plagiarism concerns in today\u2019s context, one way to reduce controversy would be to always disclose AI art.\u00a0<\/span><\/p>\n

Johnathan Bailey, a writer at PlagiarismToday, stated that art that is generated by AI, whether wholly or partially, should be disclosed as it helps avoid any potential feelings of being misled by the artwork.<\/span><\/p>\n

For Singapore Spotting and her creative ideations, Ms Lim is mindful of ensuring the generated images do not plagiarise a particular artist\u2019s style. In Singapore Spotting\u2019s Instagram bio, it is clearly stated that the images are generated using Midjourney which provides transparency about the artworks\u2019 origin.<\/span><\/p>\n

Regarding whether the integration of AI in the arts sector could potentially result in a decline in creativity and uniqueness, Ms Lim strongly disagrees.<\/span><\/p>\n

\u201cI feel like it wouldn\u2019t, simply because people are always driven to create something different,\u201d\u00a0 Ms Lim said.\u00a0<\/span><\/p>\n

She added that while \u201cAI can\u2019t replicate the nuances of human craft\u201d, it can undeniably accelerate the process of creative ideation and value-add to the creator’s original idea.<\/span><\/p>\n

\u201cI see it more as a tool to help you instead of something that would replace you,\u201d said Ms Lim.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_sidebar _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

ISABELLE NG chats with Sharmain Lim to find out why she uses AI-generated art to humorously place Hollywood celebrities in everyday Singaporean settings.<\/p>\n","protected":false},"author":63,"featured_media":13049,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[1262,1267,1271,1272,1270,1265,1269,1159,1263,1268,1273,47,1266,1264],"class_list":["post-13044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-well-being","tag-ai-art","tag-ariana-grande","tag-artificial-intelligence","tag-bringing-hollywood-to-singapore","tag-fictional","tag-gordan-ramsey","tag-hollywood","tag-hype-singapore","tag-midjourney","tag-severus-snape","tag-sharmain-lim","tag-singapore","tag-snoop-dogg","tag-tom-holland"],"yoast_head":"\nSharmain Lim: Bringing Hollywood to Singapore - 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