Singapore Night Festival 2022: <\/b>An FMS Collaboration<\/b><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat|500|||||||” text_text_color=”#ffffff” text_font_size=”15px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” width=”83.3%” min_height=”0px” custom_margin=”0px|129px|-35px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|0px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|63px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]
SHAE LYNN QUEK<\/strong> shares how Ngee Ann Polytechnic\u2019s (NP) School of Film & Media Studies\u2019 (FMS) students from Media Post-Production (MPP) and Mass Communication (MCM) contribute to the annual night-time arts and cultural festival.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”-194px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ min_height=”84px” custom_margin=”-67px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”-145px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat|300|||||||” custom_margin=”-30px||||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”] <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n Singapore Night Festival (SG Night Fest) makes a comeback this August, bringing the Bras Basah.Bugis (BBB) district to life again. Photo taken from Singapore Night Festival<\/a><\/span>.<\/span><\/p>\n <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ min_height=”1463px” custom_margin=”-136px||-385px|||” custom_padding=”107px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_margin=”-55px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px|0|0px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”] <\/p>\n <\/p>\n BY <\/strong><\/p>\n <\/strong><\/p>\n Just like everything else that has been delayed by Covid-19 restrictions, many media students have had to experience a \u2018hiatus\u2019 as well. Up until recently, major events such as concerts and bazaars have had to be put on hold, shattering hopes of a return to normalcy. As media students, events such as festivals and showcases provide opportunities to learn and apply what has been learnt in school. These are vital to their development as upcoming media practitioners.\u00a0<\/span><\/p>\n This year, this drought is finally over as we adjust and adapt to the new normal. After a two-year hiatus, we can experience Singapore Night Festival\u2019s <\/span>Rebirth<\/span><\/i> this August.\u00a0<\/span><\/p>\n Lighting up the BBB district, popularly known as Singapore\u2019s place for arts and heritage, are over 55 exciting immersive experiences that range from projection mapping to live performances. Look forward to a plethora of dazzling night lights, art installations, and many more.\u00a0<\/span>\u00a0<\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_sidebar _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_sidebar][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/08\/Screenshot-2022-08-01-at-1.42.29-AM.png” alt=”Keshi-vinyl-release-debut-album-gabriel” title_text=”Screenshot 2022-08-01 at 1.42.29 AM” force_fullwidth=”on” _builder_version=”4.17.4″ global_colors_info=”{}”][\/et_pb_image][et_pb_sidebar _builder_version=”4.16″ background_image=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/05\/anxiety-girl.png” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”] The line-up of events consists of arts, heritage and cultural experiences, offering something for everyone. Photo taken from <\/span>Singapore Night Festival<\/span><\/a>.\u00a0\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” custom_margin=”-20px||-1px||false|false” locked=”off” global_colors_info=”{}”] SG Night Fest will be held from sundown to midnight between Aug 19 and Aug 27, 2022. Watch the facade of iconic landmarks such as the Stamford Clock Tower and Fort Canning Park spring to life with light projections, immersing yourself in the stories.<\/span><\/p>\n Since its last installation in 2019, SG Night Fest has taken time to reflect and come up with a goal for this year\u2019s festival with the theme <\/span>Rebirth<\/span><\/i>. They aim to chart a new path to focus on working even closer with the community and bringing everyone together in the vibrant BBB district.\u00a0<\/span><\/span><\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/08\/photo_2022-07-30-21.55.02.jpeg” title_text=”photo_2022-07-30 21.55.02″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”] The BBB district has a distinctive identity which reflects its cultural heritage. Photo courtesy of Integrated Brand Communications Campaign (IBCC).\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” global_colors_info=”{}”] What makes SG Night Fest a little different this year is that they have collaborated with NP students from the MCM and MPP courses.<\/span><\/p>\n This year\u2019s SG Night Fest is going \u2018hyperlocal\u2019, where the festival serves as a platform for local artists to showcase their work and perform in the iconic BBB district.\u00a0<\/span><\/p>\n As part of their capstone project, NP\u2019s final-year MPP students have taken part in designing their own set of light projections that will be featured in this festival.\u00a0<\/span><\/p>\n In hopes of adding a hint of magic and mystery to the festival, student group <\/span>Lueur<\/span><\/i>, a collective formed by several MPP students, have come up with <\/span>Madeleine<\/span><\/i><\/a>. <\/span><\/i>It is an animation that will take the viewers on a visual journey, allowing them to experience the magic and mystery of the BBB district through cultural and historical milestones that represent the beginnings and identity of the precinct. They will also have a chance to reminisce about the past as they follow a guided tour of its unique history.\u00a0<\/span><\/p>\n <\/p>\n <\/p>[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/08\/SNF-2022_Profile-Image.jpg” alt=”Keshi-vinyl-release-debut-album-gabriel” title_text=”SNF 2022_Profile Image” force_fullwidth=”on” _builder_version=”4.17.4″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”] After multiple projects in school, the MPP students, (from left to right) Elyza Tan, Chan Yun Qi, Chan Yeng Huei Sherlene, Han En Yu, Siti Fairos Masyirah, have experienced the different aspects of post-production and are now equipped with the knowledge and skills to showcase their work at SG Night Fest. Photo courtesy of Lueur.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” custom_margin=”-35px||-1px||false|false” locked=”off” global_colors_info=”{}”] \u201cThe artwork was inspired by the landmarks, streets, and the flora and fauna that played a significant role in the BBB precinct. As this is going to be a part of the SG Night Fest, we designed the elements to give off a vibrant feel,\u201d said Elyza Tan, 19, final-year MPP student.<\/span><\/p>\n Lueur<\/span><\/i> hopes for their two-minute animation to showcase BBB\u2019s unique and historical elements and also remind viewers on how vital it is to maintain the district\u2019s cultural aspects.\u00a0<\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_gallery gallery_ids=”11571,11592,11593,11591″ show_title_and_caption=”off” show_pagination=”off” _builder_version=”4.17.4″ custom_padding=”||2px|||” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”-56px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”] The vibrant pop art style animation will be projected onto the Stamford Clock Tower. Photo courtesy of Lueur.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” custom_margin=”-35px||-1px||false|false” locked=”off” global_colors_info=”{}”] As part of MCM\u2019s IBCC capstone project, <\/span>The Social Fix<\/span><\/i>, a student-run advertising-marketing agency has partnered with SG Night Fest as a part of their marketing team to embrace and bring a new dynamic identity to the festival by encouraging people to learn more about the rich history of the BBB district.<\/span><\/p>\n <\/span><\/p>[\/et_pb_text][et_pb_gallery gallery_ids=”11579,11570″ show_title_and_caption=”off” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_gallery][et_pb_text _builder_version=”4.17.4″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”] The Social Fix<\/i> in preparation for the festival. Photo courtesy of IBCC.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” custom_margin=”-35px||-1px||false|false” locked=”off” global_colors_info=”{}”] Through their marketing campaign, they hope for participants to reignite their inner flame by making new inspiring memories at SG Night Fest. Immerse yourself in art and stories while you bond and spend quality time with your loved ones through this festival.<\/span><\/p>\n You can show your support for <\/span>The Social Fix<\/span><\/i> by taking part in the Mystery Through Time competition organised by <\/span>The Social Fix<\/span><\/i> themselves. You can even stand a chance to win any of these prizes:<\/span><\/p>\n – 10% off voucher for One Click Studio<\/span><\/p>\n – 15% off vouchers for One Sushi and\u00a0<\/span><\/span>$10 off vouchers for I\u2019m Kim BBQ<\/span><\/p>\n – $5 off voucher for Function Five Thriftshop<\/span><\/p>\n – $20 <\/span>Grab<\/span><\/i> gift cards<\/span><\/p>\n – SG Night Fest exclusive goodies<\/span><\/p>\n @sgnightfest<\/span><\/a> on <\/span>Instagram<\/span><\/i> will be posting one riddle a day from Aug 3 to Aug 7. Don\u2019t forget to do the following steps to ensure that your entry is counted:<\/span><\/p>\n 1) Follow <\/span>@sgnightfest<\/span><\/a> on<\/span> Instagram\u00a0<\/span><\/i><\/p>\n 2) Tell who you want to visit the festival with and your answer to the riddle in the post\u2019s comment section<\/span><\/p>\n 3) Share the post of the riddle on your Instagram story and tag <\/span>@sgnightfest<\/span><\/a> for an extra chance to win\u00a0<\/span><\/p>\n
Shae Lynn Quek<\/b>
Publicity Manager<\/strong>
Hype Issue #55<\/strong><\/p>\nPublished on<\/h5>\n
Aug 5, 2022<\/h5>[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/08\/Untitled_Artwork-25.png” disabled_on=”on|on|off” _builder_version=”4.17.4″ width=”500px” custom_margin=”2300px|-422px||-88px|false|false” custom_padding=”|12px||||” hover_enabled=”0″ global_colors_info=”{}” title_text=”Untitled_Artwork 25″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” global_colors_info=”{}”]