{"id":9897,"date":"2022-06-03T19:00:00","date_gmt":"2022-06-03T11:00:00","guid":{"rendered":"https:\/\/hypesingapore.com\/?p=9897"},"modified":"2025-11-26T11:00:34","modified_gmt":"2025-11-26T03:00:34","slug":"is-netflix-going-to-continue-being-the-top-streaming-service-in-singapore","status":"publish","type":"post","link":"http:\/\/hypesingapore.com\/index.php\/2022\/06\/03\/is-netflix-going-to-continue-being-the-top-streaming-service-in-singapore\/","title":{"rendered":"Is Netflix Going to Continue Being The Top Streaming Service in Singapore?"},"content":{"rendered":"

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Is Netflix Going To Continue Being The Top Streaming Service in Singapore?<\/b><\/p>\n

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SEAH YUN ZHEN, DESIREE looks into the perspectives of a few Singaporean youths about Netflix\u2019s potential price increase and advertisement-based model. <\/span><\/p>\n

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Netflix is considered one of the top few streaming services amongst Singaporeans, with the number of Netflix subscribers in Singapore reported to have been steadily increasing from 2016 to 2020 according to <\/span>Statista<\/span><\/a>. GIF by<\/span> Tenor<\/span><\/a>.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ min_height=”1463px” custom_margin=”-136px||-385px|||” custom_padding=”107px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ custom_margin=”-55px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px|0|0px|0px|false|false” custom_padding_tablet=”|0px||0px||true” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

 <\/p>\n

By<\/p>\n

Desiree Seah<\/strong><\/p>\n

Editorial Admin Manager<\/b>
Hype Issue #55<\/strong><\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

Published on<\/h5>\n
June 3, 2022<\/h5>\n

[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/06\/advertisement1.png” title_text=”advertisement%911%93″ disabled_on=”on|on|off” _builder_version=”4.16″ width=”366px” custom_margin=”1347px|-422px||-132px||” custom_padding=”|12px||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.4″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Netflix has rooted its presence in our lives ever since the start of the pandemic in 2020. To say that the streaming platform has established its position as a staple in the world of entertainment would not be an overstatement. Many award-winning shows stem from Netflix, such as <\/span>Squid Game, Peaky Blinders and Money Heist, <\/span><\/i>just to name a few<\/span>. <\/span><\/i>The brand has become the number one go-to streaming platform for everyone, ranging from casual viewers to die-hard movie fanatics.\u00a0<\/span><\/p>\n

However, for the first time in a decade, Netflix was found to have experienced a dip of 200,000 global subscribers in the first quarter of 2022 according to <\/span>Statista<\/a>. They had also<\/span> cut a total of 150 staff, just a month after announcing the loss of subscribers<\/a>, due to the plunge in the company\u2019s revenue. Not only that, <\/span>the company foresees another drop of two million subscribers<\/a> in the following three months.\u00a0<\/span><\/p>\n

Now that we are in the midst of the second quarter of the year,<\/span> Netflix has revealed future plans<\/a> to monetise their household sharing service, launch ad-based model options and even remove some of their original series.<\/span><\/p>\n

\u00a0<\/span>According to <\/span>Blackbox<\/a>, Netflix holds the local streaming market crown in\u00a0 having 57% of Singaporeans subscribing to their service. However, with the changes Netflix plans to implement, will Netflix be able to retain the title of being the top streaming service in Singapore?<\/span>\u00a0<\/b><\/p>\n

 <\/p>\n

    \n
  1. The possibility of advertisements<\/span><\/span><\/li>\n<\/ol>\n

    \u00a0<\/span>\u201cA reason I enjoy Netflix is [because I can watch] shows without any interruptions. Why would anyone choose to watch on a platform with advertisements when there are other free options like watching shows on pirated websites or YouTube which, similarly, have advertisements. The addition of advertisements really [would]\u00a0 make consumers lose that sense of privilege,\u201d says Jayden Lim, 19, who cited the addition of ads as one of the reasons why he is planning to unsubscribe from Netflix soon.<\/span><\/p>\n

    \u00a0<\/span>Some users may be unhappy about these changes, but will still continue subscribing to Netflix.<\/span><\/p>\n

    Ng Shiying, 18, who has been using Netflix for about a year, says that in spite of the plausible new features, she will continue using Netflix, as long as it does not disrupt her on-site experience.<\/span><\/p>\n

    \u00a0<\/span>\u201cIt\u2019ll be quite a huge turn-off considering I subscribed to [Netflix] to avoid all the advertisements on illegal websites. But if the advertisements are not too excessive, I guess I am okay with it. The advertisements are not the biggest factor for me [in deciding whether or not] to unsubscribe,\u201d says Shiying.<\/span><\/p>\n

    \u00a0<\/span><\/p>\n

      \n
    1. Constant price hikes<\/span><\/span><\/li>\n<\/ol>\n

      \u00a0<\/span>\u201cI think the price is a bigger factor,\u201d Shiying says.<\/span><\/p>\n

      \u00a0<\/span>Jayden shares similar sentiments.<\/span><\/p>\n

      \u00a0<\/span>\u201cThere are a multitude of factors, but [the] main factor would be the constant price hikes. With Netflix raising their subscription cost so often, the subscription seems too costly. One would expect the quality or variety of shows to improve with a higher subscription price, but I personally don\u2019t feel that way,\u201d he says.<\/span><\/p>\n

      \u00a0<\/span>A price increase was announced in late January this year, in which Netflix\u2019s 4K Premium subscription was hiked to USD$19.99 <\/span>(S$21.98) <\/span>per month from the previous USD$17.99 <\/span>(S$19.98)<\/span>.\u00a0<\/span><\/p>\n

      However, with all that is said, what may be the reasons why many people still choose to use Netflix?<\/span><\/p>\n

      \u00a0<\/span>Singaporeans are all about getting the cheapest deal while reaping the biggest benefits. It is undeniable that many of us resort to pirated websites to watch the shows we want to watch if they are not on Netflix. It may be a hassle to find a stable and good quality external streaming site, but it is after all free and we get to watch what we want.\u00a0<\/span><\/p>\n

      Thus, for Netflix to maintain its prestigious standing as a must-have streaming platform, they must have certain stand-out qualities that convince their users to continue using their service.<\/span><\/p>\n

      <\/b><\/p>\n

      <\/b><\/p>\n

      <\/b><\/span><\/p>\n

        \n
      1. Great Website and Application Interface\u00a0<\/span><\/span><\/li>\n<\/ol>\n

        It is of no doubt that Netflix has an excellent website and application interface, which makes it easier for viewers to navigate between shows. Shiying says that the Netflix application makes it \u201cconvenient to switch from episode to episode easily\u201d.<\/span><\/p>\n

        \u00a0<\/span>This point can be easily confirmed by many as Netflix does make it easy for users to browse thorough episodes and shows,\u00a0 and also \u2018bookmarks\u2019 to remind them where they\u00a0 left off previously.<\/span><\/p>\n

        \u201cCompared to pirated websites, which are hard and irritating to use due to the amount of pop-up advertisements, Netflix is more convenient and virus-free,\u201d(pull-out) says Reiane Ng, 19, an avid user of Netflix who often binge-watch shows during her free time.<\/span><\/span><\/p>\n

        <\/span><\/p>\n

        <\/span><\/p>\n

        [\/et_pb_text][et_pb_sidebar _builder_version=”4.16″ min_height=”8px” locked=”off” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_testimonial author=”- Reiane Ng, 19″ job_title=”Avid Netflix user” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n

        \u201cCompared to pirated websites, which are hard and irritating to use due to the amount of pop-up advertisements, Netflix is more convenient and virus-free,”<\/span><\/p>\n

        [\/et_pb_testimonial][et_pb_sidebar _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_sidebar][et_pb_text _builder_version=”4.17.4″ custom_margin=”-35px||-1px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” sticky_enabled=”0″]<\/p>\n

        <\/span><\/p>\n

         <\/p>\n

          \n
        1. Variety of shows<\/span><\/span><\/li>\n<\/ol>\n

          From Asian, American, European and many other regions, the diversity of products Netflix introduces to their audience is impeccable.<\/span><\/p>\n

          \u201cThere\u2019s a wide variety of shows like English, Chinese and Korean [and] I have many options to choose from to watch whenever I want. So I guess it\u2019s quite worth the price,\u201d Shiying says.<\/span><\/p>\n

          With the increasingly high subscription fees, some users find it an amicable decision to continue with their subscription as long as Netflix continues to host a large variety of good quality content.\u00a0<\/span><\/p>\n

          \u00a0<\/span>\u201cAs long as there are enough interesting shows to keep me watching during my free time, I\u2019m fine with the increase in price,\u201d Jayden says.<\/span><\/p>\n

          <\/span><\/p>\n

          3. Learning Algorithm<\/span><\/span><\/p>\n

          <\/span><\/span><\/p>\n

          <\/span><\/span><\/p>\n

          [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/06\/Screenshot_2022-05-28_at_12.48.01_AM1.png” alt=”Keshi-vinyl-release-debut-album-gabriel” title_text=”Screenshot_2022-05-28_at_12.48.01_AM%911%93″ force_fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_sidebar _builder_version=”4.16″ background_image=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/05\/anxiety-girl.png” global_colors_info=”{}”][\/et_pb_sidebar][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n

          American television series \u2018Stranger Things\u2019 being recommended on Netflix\u2019s home page. Screenshot by Desiree Seah.<\/span><\/p>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ custom_margin=”-20px||-1px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” sticky_enabled=”0″]<\/p>\n

          Netflix customises the content and suggestions on every individual\u2019s home page, based on the preferences of the user profile. This includes every row of specific show categories, ranking of shows and pages of recommendations. This is done using<\/span> different kinds of algorithms<\/span><\/a> to drive user personalisation and provide every subscriber with a unique viewing experience.<\/span><\/p>\n

          <\/span><\/p>\n

          Future of Netflix in Singapore<\/b><\/p>\n

          We asked Netflix Singapore if they had anything to share about the future plans of Netflix Singapore regarding the possible addition of the aforementioned features. However, they politely declined to respond.<\/span><\/p>\n

          Despite this, Netflix has been planting seeds for future success and steady growth within the Asian market.\u00a0<\/span><\/span><\/p>\n

          For example, in collaboration with Singapore\u2019s Infocomm Media Development Authority earlier this year, Netflix involved 23 creators from Southeast Asian countries such as Singapore, Thailand and Indonesia in a screenwriters program. This particular program allowed these creators to learn from industry experts who provided insights to them and hone their screenwriting skills, developing their talent further.\u00a0\u00a0<\/span><\/span><\/p>\n

          I agree that this move by Netflix is indeed pertinent in expanding their opportunities across the globe, especially within the Southeast Asian film industry for them to grow.<\/span><\/span><\/p>\n

          <\/span><\/p>\n

          Ultimately, Netflix has overcome greater adversities and will continue to rise and retain its peak position in the Singapore market, as long as they are able to amply supply the growing demands of Singaporean viewers.<\/span><\/p>\n

          \u00a0<\/span><\/p>\n

           <\/p>\n

          <\/span><\/p>\n

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