[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ background_image=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/hallyu-kpop-kdrama-korean-food-korean-beauty.jpg” parallax=”on” width=”100%” min_height=”100px” custom_margin=”-12px||213px||false|false” custom_margin_tablet=”” custom_margin_phone=”-50px||194px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw|1px|0|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”rgba(10,10,10,0.49)” transform_translate_linked=”off” min_height=”180px” custom_margin=”204px|auto|150px|auto|false|false” custom_padding=”20px|48px|20px|48px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|700|||||||” text_text_color=”#ffffff” text_font_size=”50px” text_line_height=”1.2em” header_font=”Raleway|700|||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” custom_margin=”8px||0px||false|false” custom_padding=”||0px|||” animation_style=”zoom” animation_intensity_zoom=”5%” text_font_size_tablet=”” text_font_size_phone=”29px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n
Once Upon a Time In Hallyuwood<\/b><\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|500|||||||” text_text_color=”#ffffff” text_font_size=”15px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” min_height=”0px” custom_margin=”15px|129px|1px||false|false” custom_margin_tablet=”” custom_margin_phone=”9px|0px|9px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n
Charleen Leonita <\/b>looks at the incredible buying power of the K-culture fandom and how it transcends borders to become 21st century\u2019s biggest cultural export in the world<\/span>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”-194px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ min_height=”84px” custom_margin=”-67px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”-50px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”6px||-15px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Hallyu continues to be a global phenomenon with a growing number of international fans appreciating Korean culture. Photo taken from <\/span>The Korean Herald<\/span><\/a>.<\/span><\/p>\n <\/span><\/p>\n <\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”0px|48px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” min_height=”1463px” min_height_tablet=”” min_height_phone=”1250px” min_height_last_edited=”on|phone” custom_margin=”-136px||-385px|||” custom_padding=”90px|||||” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-53px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”-55px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”15px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n <\/p>\n BY <\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”1320px” module_alignment=”center” custom_margin=”|-415px||-616px||” custom_padding=”|0px|1px|0px||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n <\/span><\/p>\n The Korean pop culture, also known as <\/span>hallyu<\/span><\/i><\/a>,<\/span><\/i> has been breaking charts across the globe, reaching an all-time high in popularity. With world-famous K-pop stars like <\/span>BTS<\/span><\/a> and <\/span>Blackpink<\/span><\/a>, as well as Oscar award-winning films like <\/span>Parasite<\/span><\/a>, it seems as though the world has become South Korea\u2019s biggest fan.<\/span><\/p>\n Even South Korean beauty and food trends have permeated a multitude of countries, from Asia to the Americas. Just what is it about Korean culture that makes it so appealing to Singaporeans and others?<\/span><\/p>\n \u201cKorean culture has become increasingly popular around the world, I even know international fans ranging from as young as 10 to as old as 70,\u201d says Audrey Lim, 21, a Singaporean who was born to a Korean mother. <\/span>Hallyu<\/span><\/i> has not only influenced the dedicated K-pop fans, but has become relevant to a wide range of Singaporeans.<\/span><\/p>\n The stark incline in Hallyu\u2019s popularity comes as no surprise: East Asian entertainment has been largely influential in pop culture for quite some time. Take Japan with their unrivalled success in <\/span>anime<\/span><\/a> or China\u2019s affinity for romantic ballads in the 90s, and you\u2019ll realise just how much impact these influences have had on the entertainment industry on a global scale.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/japan-naruto-china-gem-culture-scaled.jpg” alt=”dance-friend-love-hip-hop-street-dance-marina-square-mask-friendship-dancers” title_text=”japan-naruto-china-gem-culture” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-10px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”34px||-5px||false|false” custom_padding=”0px||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Naruto (left) and G.E.M (right), both popular figures in Japan and China respectively, and are known internationally as well. Photos taken from <\/span>Insider<\/span><\/a> and <\/span>Hotpot.tv<\/span><\/a>.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-19px||-1px||false|false” custom_padding=”||14px|||” locked=”off” global_colors_info=”{}”]<\/p>\n \u201cAmongst all the Asian countries, China, Korea and Japan have the largest entertainment industries and they take great pride in it,\u201d says Audrey. \u201cHowever, it seems like in this day and age, Korea is one of the forerunners in the industry.\u201d<\/span><\/p>\n Audrey explains that back then, Korea had taken inspiration and adapted several films and music from China and Japan during their peak in the 90s, but slowly started to showcase their own unique culture to the world that has resonated with millions of people.<\/span><\/p>\n Today, films and reality shows from Korea are often adapted and remade around the world.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/blackpink-jennie-rose-jisoo-lisa.jpg” alt=”street-woman-fighter-cold-blooded-dance-swf-ygx-lee-jung-jessi” title_text=”blackpink-jennie-rose-jisoo-lisa” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-10px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n South Korean girl group Blackpink dominated the Billboard Charts and was the first K-pop group to have a music video reaching one billion views on YouTube. Photo taken from <\/span>ETonline<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-10px||||false|false” global_colors_info=”{}”]<\/p>\n Korean music, films, beauty and food have been trending successfully from the fervently dedicated, organised, and largely strategic fandom culture. Let\u2019s take a look at the respective fans of each trend, and understand their reasons behind their admiration for <\/span>Hallyu<\/span><\/i>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-15px|79px|24px||false|false” custom_margin_tablet=”” custom_margin_phone=”-16px|79px|22px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n The Music: K-pop<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-10px||||false|false” global_colors_info=”{}”]<\/p>\n Celeste Ong, 19, has been an avid fan of K-pop from the tender age of 13. She fell in love with the catchy beats and the unique sound of K-pop; the songs would play in her head for days on end. What made her continue to support these groups was not only because of her love for K-pop tunes, but more importantly, it was because of the dedication of the K-pop idols towards their fans.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/CIX-bae-jin-young-jinyoung-hallyu-korea-wave.jpg” alt=”dance-crew-team-group-marina-square-junior-groover-friend” title_text=”CIX-bae-jin-young-jinyoung-hallyu-korea-wave” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-15px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Celeste at a Bae Jinyoung fanmeet when he visited Singapore. Photo courtesy of Celeste.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-10px||||false|false” global_colors_info=”{}”]<\/p>\n \u201cThe K-pop group I currently support is <\/span>CIX<\/span><\/a>. I have been a fan of them for two years,\u201d says Celeste.<\/span><\/p>\n \u201cI grew to love each and every member of the group due to their sincerity and hard work. There were many issues that prevented the boys from debuting, and so CIX really came together like a miracle,\u201d she adds.<\/span><\/p>\n Audrey points out that K-pop fans feel a strong connection with their idols as they get to see many different sides of them through the wide variety of content they produce. The fans and the idols share a special relationship, in both good and bad times.<\/span><\/p>\n \u201cK-pop idols have to attend music shows, singing competitions and entertainment shows multiple times a week. Entertainment shows in Korea are also largely influenced by singers, with shows like <\/span>Produce 101<\/span><\/i><\/a>, <\/span>Show Me the Money<\/span><\/i><\/a> and <\/span>K-pop Star<\/span><\/i><\/a> being produced to find the next big thing in the industry,\u201d Audrey says.<\/span><\/p>\n It is common for fans to buy every piece of merchandise released by their favourite artists, from blind-buying photocards to purchasing tickets to online concerts, and even individual fansigns to help boost their sales.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/CIX-fan-sign-meeting-bae-jin-young-jinyoung.jpg” alt=”dance-crew-team-group-marina-square-junior-groover-friend” title_text=”CIX-fan-sign-meeting-bae-jin-young-jinyoung” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-15px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n <\/span>Celeste making a heart sign with Bae Jinyoung at a photo taking event. Photo courtesy of Celeste.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-42px||22px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n Celeste remincises the time she celebrated CIX\u2019s second anniversary with fondness: \u201cMy friends and I sent balloons and letters all the way to Korea to reach them, so hopefully they have seen it!\u201d<\/span><\/p>\n In the future, Celeste continues to see herself supporting her K-pop idols. When asked what pushes her to keep supporting them, she says: \u201cI have spent so much money on CIX, I am in it for the long run.\u201d<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”-6px|79px|22px||false|false” custom_margin_tablet=”” custom_margin_phone=”-6px|79px|22px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n The Entertainment: Korean Movies and TV Series<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-9px||22px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Since 2011, Rebecca Hogan, 20, has dedicated much of her time to watching Korean productions, from TV miniseries to movies on the big screen.<\/span><\/p>\n \u201cI still remember the first drama I watched,\u201d she says. \u201cI don\u2019t even remember how I came across it or why I decided to stick around and watch, but I know I am grateful for that moment.\u201d<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/korean-drama-korea-entertainment-tv-series-legend-of-the-blue-sea.jpg” alt=”street-dance-hip-hop-swag-pop-girls-style-friend-friendship” title_text=”korean-drama-korea-entertainment-tv-series-legend-of-the-blue-sea” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-5px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”15px||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Korean dramas are created to make emotional connections with the viewers. The audience relates to the characters and feels the same emotions. Photo taken from <\/span>Pinkvilla<\/span><\/a>. [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-38px||||false|false” global_colors_info=”{}”]<\/p>\n Rebecca explains that part of the reason why Korean entertainment has been so well-received is because their dramas are often depicted in realistic settings that are easily relatable to the masses. This gives hope that they may attain the same reality as their favourite characters.<\/span><\/p>\n <\/span>\u201cThe Korean entertainment industry has a knack for storytelling as their plots have always encouraged a deep thought process in their viewers,\u201d she says.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/crash-landing-on-you-our-beloved-summer-another-miss-oh-scaled.jpg” alt=”street-dance-hip-hop-swag-pop-girls-style-friend-friendship” title_text=”crash-landing-on-you-our-beloved-summer-another-miss-oh” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-21px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”25px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n <\/span>Our Beloved Summer <\/i>(left), Crash Landing On Yo<\/i>u (centre) and Another Miss Oh <\/i>(right) are popular Korean dramas due to the emotional connection viewers have with the characters. Posters taken from SBS and TvN.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-35px||24px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Our Beloved Summer<\/span><\/i>, <\/span>Crash Landing On Yo<\/span><\/i>u<\/span> and <\/span>Another Miss Oh<\/span><\/i> are some of Rebecca\u2019s top Korean drama picks as they explore more mature and realistic types of relationships between the characters.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/behind-the-scenes-making-of-parasite-korean-film-oscar.jpg” alt=”street-dance-hip-hop-swag-pop-girls-style-friend-friendship” title_text=”behind-the-scenes-making-of-parasite-korean-film-oscar” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-5px||6px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”32px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Behind the scenes of Oscar-winning South Korean film,<\/span> Parasite<\/span><\/i>. The movie depicts the reality of Korea\u2019s wide socio-economic gap. Photo taken from <\/span>The Hollywood Reporter<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-32px||16px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n \u201cKorean entertainment heavily includes Korean culture. We see Korean childhood games from <\/span>Squid Game<\/span><\/i> and understand Korea\u2019s wide economic gap from <\/span>Parasite<\/span><\/i>. Being raw and unique is what encapsulated the hearts of viewers worldwide,\u201d says Audrey.<\/span><\/p>\n For Rebecca, days spent alone aren\u2019t so lonely anymore with Korean entertainment. Korean films and dramas turn her boring days into fun ones, bringing laughter and joy even on a sad day. \u201cKorean entertainment makes me the happiest girl in the world,\u201d she says. \u201cIn all the versions of the future I imagine for myself, there will always be a place and time that I will be watching Korean entertainment.\u201d<\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Rebecca Hogan, 20″ job_title=”Avid consumer of Korean entertainment” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n In all the versions of the future I imagine for myself, there will always be a place and time that I will be watching Korean entertainment.<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”10px|79px|21px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|79px|20px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n The Beauty: South Korea\u2019s Beauty Standards<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-10px||22px||false|false” global_colors_info=”{}”]<\/p>\n Korean beauty standards have reached the highest level of popularity worldwide, taking over the Western ideal. The uniqueness of Korean society and culture makes up the core of Korean beauty standards.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/bae-irene-oh-sehun-red-velvet-exo-scaled.jpg” alt=”choreo-choreography-california-niki-jackson-wang-warren-dance-street-style” title_text=”bae-irene-oh-sehun-red-velvet-exo” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-6px||6px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”27px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Bae Joo-hyun (left) and Oh Se-hun (right), Korean idols that many fans encapsulate as the definition of Korean beauty standards. Photos taken from KpopStarz<\/a> and Allkpop.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-6px||-14px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n What is the Korean beauty standard? An innocent, youthful and vibrant appearance, dewy skin texture, small facial features and a \u201cno make-up\u201d makeup look.<\/span><\/p>\n \u201cI was greatly influenced by <\/span>Hallyu<\/span><\/i> styling when I turned 15,\u201d says Genevieve Sia, 19. \u201cIt was a big trend in Singapore then, and it continues to be even now.\u201d<\/span><\/p>\n Since delving into Korean beauty products and styling, Genevieve never went back. For her, it was the first time there were products and styles that suited her East Asian features.<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/korean-beauty-standard-hallyu-aegyo-genevieve-scaled.jpg” alt=”choreo-choreography-california-niki-jackson-wang-warren-dance-street-style” title_text=”korean-beauty-standard-hallyu-aegyo-genevieve” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-12px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”12px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Genevieve feels comfortable with Hallyu<\/i> styling as it compliments her features. Photo courtesy of Genevieve.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-10px||-12px||false|false” global_colors_info=”{}”]<\/p>\n \u201cI prefer my current image as it is youthful. The makeup and styling Koreans use often makes them appear younger. This doesn\u2019t mean they can\u2019t dress their age, but they have a \u2018fresher\u2019 look,\u201d she says.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Genevieve Sia, 19″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n I prefer my current image as it is youthful. The makeup and styling Koreans use often makes them appear younger. This doesn\u2019t mean they can\u2019t dress their age, but they have a \u2018fresher\u2019 look.<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-10px||15px||false|false” global_colors_info=”{}”]<\/p>\n However, the race to achieve Korean beauty standards can go too far, Audrey explains.<\/span><\/p>\n \u201cMany international fans admire their idols with the perfect skin, the perfect makeup and the perfect face,\u201d she says.<\/span><\/p>\n \u201cSome fans will take the time to find out which brands their celebrities endorse and patronise them, others might take a step further to go under the knife to look like their idols. One example would be British internet personality, <\/span>Oli London<\/span><\/a>.\u201d<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/oli-london-plastic-surgery-bts-jimin.jpg” alt=”street-dance-hip-hop-cap-swag-pop-girls-style-friend-friendship” title_text=”oli-london-plastic-surgery-bts-jimin” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-12px||4px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”34px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Before (left) and after (right) photos of Oli London\u2019s surgery to look like BTS\u2019s Jimin. Photo taken from <\/span>Daily Mail<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-40px||14px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Audrey advises that as much as fans admire and appreciate the Korean beauty standards, one should understand that it is normal to not have the \u2018perfect\u2019 face. Instead of turning into carbon copies of their idols, one should only take inspiration.<\/span> [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|17px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|79px|20px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n The Food: Korea\u2019s Pride and Joy<\/b><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-8px||21px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n One of the best aspects when it comes to Korean culture is its food. The country is known for its rich and unique flavour when it comes to food as it is their pride and joy to introduce the world to their delectable cuisine.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/Korean-BBQ-along-tanjong-pagar-road-just-beyond-buddha-tooth-relic-temple.jpg” alt=”street-dance-hip-hop-cap-swag-pop-girls-style-friend-friendship” title_text=”Korean-BBQ-along-tanjong-pagar-road-just-beyond-buddha-tooth-relic-temple” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-5px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Tanjong Pagar\u2019s streets are lined with Korean restaurants for locals to enjoy the taste of Korea. Photo taken from <\/span>Wikimedia Commons<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-35px||15px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n \u201c\u200b\u200bI believe the largest part of Korean culture that has been integrated into Singapore would be their cuisine,\u201d says Audrey. \u201cThe Korean culture can be spotted in the form of the Korean cuisine that can be found in every nook and cranny in Singapore.\u201d<\/span><\/p>\n Korean cuisine can be appreciated by all Singaporeans as it is not limited to anyone, their food have also been featured in popular Korean television series and caught the attention of international viewers, further popularising its food culture.<\/span><\/p>\n Audrey\u2019s mother, Mdm Lee, has been incorporating Korean cooking style into her Singaporean dishes for the past 20 years.<\/span><\/p>\n <\/span>\u201cI am surprised that Singaporeans can appreciate Korean food well, it makes me happy,\u201d she says. \u201cKorean dishes are special, distinguished and healthy. Our secret to great taste is the different \uc591\ub150 (<\/span>yangnyeom<\/span><\/i><\/a>: seasoning) we put into our dishes.\u201d<\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Mdm Lee” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n I am surprised that Singaporeans can appreciate Korean food well, it makes me happy. Korean dishes are special, distinguished and healthy. Our secret to great taste is the different \uc591\ub150 (yangnyeom<\/i><\/a>: seasoning) we put into our dishes.<\/span><\/p>\n [\/et_pb_testimonial][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/galbi-jim-bulgogi-korean-food-culture-scaled.jpg” alt=”street-dance-hip-hop-cap-swag-pop-girls-style-friend-friendship” title_text=”galbi-jim-bulgogi-korean-food-culture” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-5px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Galbi-jim<\/span><\/i> (left) and <\/span>bulgogi <\/span><\/i>(right) are dishes enjoyed by Mrs Lim and her family. Photos taken from <\/span>Korean Bapsang<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-39px||12px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Some Korean dishes that Mdm Lee recommends are \uace0\uae30<\/span> (<\/span>
Charleen Leonita
Places Section Editor
Hype Issue #54<\/b><\/p>\nPublished on<\/h5>\n
February 2, 2022<\/h5>\n
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![Wikimedia Commons<\/span><\/a>.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-35px||15px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n\u201c\u200b\u200bI believe the largest part of Korean culture that has been integrated into Singapore would be their cuisine,\u201d says Audrey. \u201cThe Korean culture can be spotted in the form of the Korean cuisine that can be found in every nook and cranny in Singapore.\u201d<\/span><\/p>\nKorean cuisine can be appreciated by all Singaporeans as it is not limited to anyone, their food have also been featured in popular Korean television series and caught the attention of international viewers, further popularising its food culture.<\/span><\/p>\nAudrey\u2019s mother, Mdm Lee, has been incorporating Korean cooking style into her Singaporean dishes for the past 20 years.<\/span><\/p>\n<\/span>\u201cI am surprised that Singaporeans can appreciate Korean food well, it makes me happy,\u201d she says. \u201cKorean dishes are special, distinguished and healthy. Our secret to great taste is the different \uc591\ub150 (<\/span>yangnyeom<\/span><\/i><\/a>: seasoning) we put into our dishes.\u201d<\/span><\/p>\n[\/et_pb_text][et_pb_testimonial author=”- Mdm Lee” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\nI am surprised that Singaporeans can appreciate Korean food well, it makes me happy. Korean dishes are special, distinguished and healthy. Our secret to great taste is the different \uc591\ub150 (yangnyeom<\/i><\/a>: seasoning) we put into our dishes.<\/span><\/p>\n[\/et_pb_testimonial][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2022\/02\/galbi-jim-bulgogi-korean-food-culture-scaled.jpg” alt=”street-dance-hip-hop-cap-swag-pop-girls-style-friend-friendship” title_text=”galbi-jim-bulgogi-korean-food-culture” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-5px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\nGalbi-jim<\/span><\/i> (left) and <\/span>bulgogi <\/span><\/i>(right) are dishes enjoyed by Mrs Lim and her family. Photos taken from <\/span>Korean Bapsang<\/span><\/a>.<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” custom_margin=”-39px||12px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\nSome Korean dishes that Mdm Lee recommends are \uace0\uae30<\/span> (<\/span>](\"https:\/\/commons.wikimedia.org\/wiki\/File:Korean_BBQ_along_Tanjong_Pagar_Road,_just_beyond_Buddha_Tooth_Relic_Temple_(8096869438).jpg\"){kind=link}