{"id":7349,"date":"2021-12-22T16:10:00","date_gmt":"2021-12-22T08:10:00","guid":{"rendered":"https:\/\/hypesingapore.com\/?p=7349"},"modified":"2025-11-26T11:42:07","modified_gmt":"2025-11-26T03:42:07","slug":"creating-fashion-with-greater-intentions","status":"publish","type":"post","link":"http:\/\/hypesingapore.com\/index.php\/2021\/12\/22\/creating-fashion-with-greater-intentions\/","title":{"rendered":"Creating Fashion With Greater Intentions"},"content":{"rendered":"

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Creating Fashion With Greater Intentions<\/b><\/p>\n

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Weaving garments out of plastic bottles and workwear out of sports fabrics, Singaporean label <\/span>As Intended <\/span>may bring us closer to the future of sustainable fashion. <\/span>Tan Jia Hao<\/b> spins the threads.<\/span><\/p>\n

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Founder Sabrina Wee introducing her new REPREVE collection to customers at Design Orchard. Photo courtesy of As Intended.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”3.22″ min_height=”1463px” custom_margin=”-136px||-385px|||” custom_padding=”107px|||||”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.4.7″ custom_margin=”-55px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true”][et_pb_column type=”1_5″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off”]<\/p>\n

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BY
Tan Jia Hao<\/strong>
Publicity Manager<\/strong>
Hype Issue #54<\/strong><\/p>\n

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Published on<\/h5>\n
December 22, 2021<\/h5>\n

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As <\/span>ultra-fast fashion<\/span><\/a> becomes dangerously popular with the rise of international brands like Shein and ASOS, it is not uncommon to see hundreds or thousands of new items stocked every week on their websites.<\/span><\/p>\n

As such, it is not at all surprising to see an influencer show off their <\/span>Shein haul<\/span><\/a> on the Internet, particularly on social media platforms such as TikTok and YouTube. The demand for fast fashion, along with the ever-changing fashion trends on social media, have sent garment factories into overdrive, causing a worrying trend of overconsumption worldwide.<\/span><\/p>\n

Interestingly enough, even the renowned singer-songwriter <\/span>Lana Del Rey wore an $18 Shein dress<\/span><\/a> to the Variety<\/span> Hitmakers Event, illustrating how the overconsumption of fast fashion has permeated the celebrity world as well.<\/span><\/p>\n

These flimsy, cheap garments are often worn once, snapped for a photo on Instagram and thrown away, in what has become a disturbingly common rinse-and-repeat fashion.<\/span><\/p>\n

Small businesses are furious<\/span><\/a> at the lack of creativity, nuance and intention of these mass-produced garments as <\/span>fast-fashion giants steal designs<\/span><\/a> and revenue away from smaller creators with cheaper replicas in real time. Perhaps, it could be apt to say that the devil does indeed wear Shein?<\/span><\/p>\n

However, it\u2019s not the end of the world for smaller businesses. Sabrina Wee, 33, a fitness influencer turned fashion creator, has made it her mission to integrate conscious consumption within her business.<\/span><\/p>\n

\u201cClothes should be made to last. I think people don\u2019t really see the scale of wastage in fast fashion production,\u201d says Ms Wee, the founder of As Intended.<\/span><\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/12\/as-intended-sustainability-repreve-collection-fashion-women-minimal-minimalist-casual-everyday-wear.png” alt=”as-intended-sustainability-repreve-collection-fashion-women-minimal-minimalist-casual-everyday-wear” title_text=”as-intended-sustainability-repreve-collection-fashion-women-minimal-minimalist-casual-everyday-wear” force_fullwidth=”on” _builder_version=”4.4.7″ custom_margin=”5px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop”][\/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”||-15px||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=””]<\/p>\n

Models wearing As Intended\u2019s REPREVE collection. Photo courtesy of As Intended.<\/span><\/p>\n

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As Intended<\/span><\/a>,<\/span><\/i> previously known as GOYA The Label, creates stylish and comfortable essentials for the modern-day professional. With a focus on inclusive sizing and comfortable, high-quality fabrics, As Intended<\/span> incorporates the aesthetics and functionality of activewear as well as workwear to create pieces that help all women move, which is in line with Ms Wee\u2019s slogan for the brand: to be, as intended.<\/span><\/p>\n

\u201cI used to work in an office environment and would always have trouble finding comfortable outfits that I can wear to work, and gym outfits can be mega inappropriate for the work setting. So, I decided to make my own workwear with performance fabric,\u201d she says.<\/span><\/p>\n

As Intended aims to strike the perfect balance between comfort, functionality and style by integrating quality technical fabric to bring the support and comfort needed for women on the move, helping them navigate between work and play effortlessly.<\/span><\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/12\/brands-walmart-under-armour-sustainable-repreve-collection-fabric-production.png” alt=”brands-walmart-under-armour-sustainable-repreve-collection-fabric-production” title_text=”brands-walmart-under-armour-sustainable-repreve-collection-fabric-production” force_fullwidth=”on” _builder_version=”4.4.7″ custom_margin=”5px||||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.4.7″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”||-15px||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=””]<\/p>\n

The following brands listed have made their products more sustainable with REPREVE. Photo courtesy of <\/span>REPREVE<\/span><\/a>.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.4.7″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”1320px” module_alignment=”center” custom_margin=”10px|-415px|-100px|-616px|false|false” custom_margin_tablet=”” custom_margin_phone=”10px|-415px|-100px|-616px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||135px||false|false” custom_padding_tablet=”” custom_padding_phone=”||400px||false|false” custom_padding_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

In order to mitigate the environmental impact derived from fabric production, As Intended\u2019s new environmentally-friendly capsule collection will be designed with recycled polyester from REPREVE, the leading recycled fibre manufacturer. As Intended is the first local brand to use <\/span>the REPREVE fabric<\/span><\/a>, which has been proven to save over 30 million plastics from being wasted.<\/span><\/p>\n

\u201cI love buying As Intended. Knowing that I won’t clash with people very often, I can still look stylish and classy without having everyone know exactly what I am wearing. Knowing that it is made with recycled fabric is just a plus!\u201d says Ms Isabel Ng, 21, an office employee.<\/span><\/p>\n

Forging the path to a more sustainable future in the local fashion scene, As Intended goes beyond just using sustainable fabrics in their new eco-friendly capsule collection. With the establishment of a transparent supply-chain network, As Intended<\/span> chose sustainable fabrics from REPREVE<\/span>, <\/span><\/i>signifying their first big step towards achieving an ecosystem of true sustainability.<\/span><\/p>\n

Apart from being an eco-friendly fashion brand, As Intended\u2019s designs are unique, so it is unlikely for you to see anyone else wearing the exact same item.<\/span><\/p>\n

\u201cDesign elements such as <\/span>darts<\/span><\/a> that are usually utilised as functional features to create shape in a garment, have been pivoted and exposed on the outside of our clothes to create a beautiful marriage of form and function,\u201d says Ms Wee.<\/span><\/p>\n

While <\/span>A<\/span>s Intended\u2019s pieces are not as inexpensive as most ultra-fast fashion offerings, it offers consumers a start to a more sustainable wardrobe that doesn\u2019t end up in our landfills. Imagine combining your workout clothes with your workwear and wearing that piece forever instead of watching it lose shape after two washes. Now that\u2019s some bang for your buck!<\/span><\/p>\n

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