[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ background_image=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/10\/space-jam-poster-nostalgia-vintage.jpeg” parallax=”on” width=”100%” min_height=”100px” custom_margin=”-12px||213px||false|false” custom_margin_tablet=”” custom_margin_phone=”-50px||194px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw|1px|0|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”rgba(10,10,10,0.49)” transform_translate_linked=”off” min_height=”192px” custom_margin=”204px|auto|150px|auto|false|false” custom_padding=”20px|48px|20px|48px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|700|||||||” text_text_color=”#ffffff” text_font_size=”50px” text_line_height=”1.2em” header_font=”Raleway|700|||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” custom_margin=”8px||0px||false|false” custom_padding=”||0px|||” animation_style=”zoom” animation_intensity_zoom=”5%” text_font_size_tablet=”” text_font_size_phone=”29px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.3em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n
The Power of Nostalgia<\/b><\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|500|||||||” text_text_color=”#ffffff” text_font_size=”15px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” min_height=”0px” custom_margin=”15px|129px|1px||false|false” custom_margin_tablet=”” custom_margin_phone=”9px|0px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n
Nostalgia is a feeling that all of us would have experienced at some point in our lives. <\/span>Elton Tan<\/strong> explores how nostalgia can affect different aspects of our lifestyle.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”-194px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ min_height=”84px” custom_margin=”-67px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”-75px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n The first Space Jam was released in 1996 with a sequel released in 2021. Photo taken from <\/span>Consequence<\/span><\/a>. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.16″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|phone” transform_translate_tablet=”” transform_translate_phone=”0px|48px” transform_translate_last_edited=”on|phone” transform_translate_linked_phone=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|phone” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|phone” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|phone” transform_styles_last_edited=”on|phone” min_height=”1463px” custom_margin=”-136px||-385px|||” custom_padding=”90px|||||” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.16″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-53px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_padding=”27px|0|27px|0px|false|false” custom_padding_tablet=”|0px||0px||true” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”15px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-19px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n BY <\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”1320px” module_alignment=”center” custom_margin=”|-415px||-616px||” custom_padding=”|0px|1px|0px||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n In the age of Hollywood remakes and vintage trends, corporations keep up with consumer demands by riding the nostalgia wave.\u00a0<\/span><\/p>\n We often experience nostalgia when we watch old cartoons, play childhood games and visit places we used to frequent in the past.\u00a0<\/span><\/p>\n But what is nostalgia? According to <\/span>Lexico<\/span><\/a>, nostalgia is defined as \u201ca sentimental longing or wistful affection for a period in the past\u201d.\u00a0<\/span><\/p>\n In a world filled with uncertainty, we all yearn for simpler times. Especially in these unprecedented times where the challenges posed by the COVID-19 pandemic are highly prevalent, we are confronted with the stark reality that the world will never be the same again. Even pre-pandemic life brings\u00a0 nostalgia to most people.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|17px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|79px|12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n Nostalgic Content<\/b><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n In a <\/span>recent study<\/span><\/a> conducted by Nielsen Music, the majority of entertainment consumers seek comfort through the consumption of media that was popularised in their youth. This includes music, television shows, and films.\u00a0<\/span><\/p>\n We see how companies use nostalgia to grasp onto our heartstrings by producing remakes and reboots of old movie franchises. Live-action movie remakes such as <\/span>The Lion King<\/span><\/i> and <\/span>Mulan<\/span><\/i>, as well as sequels to old movies like <\/span>Space Jam: A New Legacy<\/span><\/i> appeal to fulfil our desire to reminisce about the past.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/10\/space-jam-poster-nostalgia-vintage.jpeg” alt=”space-jam-poster-nostalgia-vintage” title_text=”space-jam-poster-nostalgia-vintage” align=”center” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-35px|||||” custom_padding=”34px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” min_height=”43px” custom_margin=”-20px|||||” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n The first Space Jam was released in 1996 with a sequel released in 2021. Photo taken from <\/span>Consequence<\/span><\/a>. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n FabrikBrands<\/span><\/a> noted how brands use nostalgia marketing by linking old ideas to their brands to elicit feelings of comfort and security in their consumers. For Odelia Chan, 19, nostalgia plays a part in the types of content she chooses to consume.\u00a0<\/span><\/p>\n \u201cI am someone that sticks with what I am comfortable with. Since I have Disney+, I will watch all the Disney Sitcoms like Suite life [of Zack and Cody] and Hannah Montana when I need to relax,\u201d she says.<\/span><\/p>\n The final-year polytechnic student further reiterates that the reason she enjoys watching them is due to the fact that it reminded her of her childhood, providing her the same feeling of comfort she felt when she watched them as a child.<\/span><\/p>\n Nostalgia has also infiltrated the music industry, with many albums released by popular artists taking influences from the past. Artists like Dua Lipa and The Weeknd have incorporated musical influences from the 80s for their respective albums <\/span>Future Nostalgia<\/span><\/i> and <\/span>After Hours<\/span><\/i>.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/10\/dua-lipa-music-video-future-nostalgia-80s.png” alt=”dua-lipa-music-video-future-nostalgia-80s” title_text=”dua-lipa-music-video-future-nostalgia-80s” align=”center” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-35px|||||” custom_padding=”34px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” min_height=”43px” custom_margin=”-20px|||||” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Dua Lipa released a video parodying 80s workout videos for her single \u2018Physical\u2019. Photo taken from <\/span>Youtube.<\/span><\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n The rollout for Lipa\u2019s latest album, <\/span>Future Nostalgia<\/span><\/i>, was inspired by the 80s. Music videos like \u2018Physical\u2019 and \u2018Levitating\u2019 draw inspiration from workout videos and disco roller skating that were popular in the 80s, supporting the funky production of the songs that was once prominent in the era.\u00a0<\/span><\/p>\n Synth-heavy songs such as \u2018Blinding Lights\u2019 by The Weeknd also achieved global success and <\/span>spent 88 weeks<\/span><\/a> on the Billboard Hot 100, making it the longest-running entry on the chart.<\/span><\/p>\n According to <\/span>Billboard<\/span><\/a>, the song’s huge success stems from people\u2019s desire for familiarity during this time of global uncertainty.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|17px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|79px|12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n Nostalgic Products<\/b><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n Vintage has been a forefront of trends in recent years with the rising popularity of film cameras, vintage clothing, and vintage furniture stores. For a generation that grew up in the digital age, why are youths hooked on collecting vintage products?<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/10\/traditional-vinyls-CDs-singapore-popular.jpeg” alt=”traditional-vinyls-CDs-singapore-popular” title_text=”traditional-vinyls-CDs-singapore-popular” align=”center” force_fullwidth=”on” _builder_version=”4.16″ custom_margin=”-35px|||||” custom_padding=”34px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” min_height=”43px” custom_margin=”-20px|||||” custom_padding=”0px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Traditional formats of music like Vinyl and CDs have had a small resurgence in recent years. Photo by Elton Tan.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n A <\/span>study<\/span><\/a> done by the National Technological University examines how the local hipster culture supports the nostalgia movement in Singapore.\u00a0<\/span><\/p>\n \u201cHipster culture in Singapore rejects the faceless globalised shops that dot Orchard Road. Instead, they choose to spend their money in sites of nostalgia that revere locality and revive the recent past.\u201d<\/span><\/p>\n This rings true for Jeffery Tay, 23, an avid collector of vintage clothing.\u00a0<\/span><\/p>\n \u201cI feel that older clothes have a greater appeal to me as the style cannot be and isn\u2019t replicated by today\u2019s brands,\u201d says Jeffery, who likes to dress up in a style from the 90s or earlier eras.<\/span><\/p>\n \u201cI feel that the essence of nostalgia has been lost [due to] our society\u2019s rapid modernisation. It\u2019s important to preserve that nostalgia personally through my hobby of buying old and vintage clothes,\u201d he adds.\u00a0<\/span>\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2021\/10\/jeans-denim-fashion-vintage-style.jpeg” alt=”jeans-denim-fashion-vintage-style” title_text=”jeans-denim-fashion-vintage-style” force_fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.16″ text_font=”Montserrat|300|||||||” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px|||||” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n Old vintage jeans that Jeffery has bought from vintage stalls. Photo courtesy of Jeffery.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” custom_margin=”-19px||-1px|||” locked=”off” global_colors_info=”{}”]<\/p>\n Prominent fashion brands are also drawing inspiration from the past for their new clothing lines. According to <\/span>GQ Magazine<\/span><\/a>, designers like Kim Jones (Dior Men) and Clare Waight Keller (Givenchy) have archives of the 80s and 90s clothing that they use as textbooks when creating certain pieces of clothing.\u00a0<\/span><\/p>\n \u201cHigh fashion brands like Raf Simons have Redux collections where they remake popular pieces [from the past] because they\u2019re in high demand. This is all very effective in making money and I feel that brands may exploit that aspect of nostalgia to make money,\u201d says Jeffery, elaborating on how brands profit from nostalgia.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Jeffery Tay, 23″ job_title=”Avid collector of vintage clothing” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”]<\/p>\n This is all very effective in making money and I feel that brands may exploit that aspect of nostalgia to make money.<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_font_size=”20px” text_line_height=”1.4em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|17px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|79px|12px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px||||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n Is nostalgia good for us?<\/b><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Libre Caslon Text||||||||” text_font_size=”16px” text_line_height=”2em” header_3_font=”Montserrat|600||||||#e02b20|” header_3_text_align=”left” header_3_text_color=”#233956″ header_3_font_size=”24px” header_3_line_height=”1.5em” global_colors_info=”{}”]<\/p>\n
Elton Tan
Perspectives Section Editor
Hype Issue #53<\/b><\/p>\nPublished on<\/h5>\n
Oct 22, 2021<\/h5>\n