{"id":13819,"date":"2023-12-13T16:00:00","date_gmt":"2023-12-13T08:00:00","guid":{"rendered":"https:\/\/hypesingapore.com\/?p=13819"},"modified":"2024-01-04T22:08:26","modified_gmt":"2024-01-04T14:08:26","slug":"the-secrets-to-success-for-small-businesses","status":"publish","type":"post","link":"http:\/\/hypesingapore.com\/index.php\/2023\/12\/13\/the-secrets-to-success-for-small-businesses\/","title":{"rendered":"The Secrets To Success For Small Businesses"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.21.0″ use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”top left” background_color_gradient_stops=”rgba(255,255,255,0.89) 30%|rgba(255,255,255,0) 80%” background_color_gradient_start=”rgba(255,255,255,0.89)” background_color_gradient_start_position=”30%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”80%” background_image=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/12\/featured-image.png” background_position=”top_center” background_vertical_offset=”41%” width=”100%” min_height=”100px” custom_margin=”-12px||194px||false|false” custom_margin_tablet=”” custom_margin_phone=”-50px||194px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”8vw|1px|0|0px|false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.19.4″ background_color=”rgba(0,0,0,0.49)” transform_translate_linked=”off” min_height=”192px” custom_margin=”160px|auto|150px|auto|false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”61px|48px|61px|48px|true|true” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ text_font=”Ogg|700|||||||” text_text_color=”#ffffff” text_font_size=”44px” text_line_height=”1.2em” header_font=”Raleway|700|||||||” header_font_size=”80px” header_2_font_size=”28px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” custom_margin=”-30px||-2px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”-25px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|90px|0px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|desktop” animation_style=”zoom” animation_intensity_zoom=”5%” text_font_size_tablet=”” text_font_size_phone=”27px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.2em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n

The Secrets To Success For Small Businesses\u00a0<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium|500|||||||” text_text_color=”#ffffff” text_font_size=”15px” header_font=”Montserrat||||||||” header_font_size=”80px” header_5_font=”Raleway|700||on|||||” header_5_text_color=”#000000″ header_5_font_size=”20px” header_5_letter_spacing=”0.5em” header_5_line_height=”1.8em” width=”83.3%” min_height=”0px” custom_margin=”15px|129px|-22px||false|false” custom_margin_tablet=”” custom_margin_phone=”10px|0px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|63px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” animation_style=”zoom” animation_intensity_zoom=”5%” text_line_height_tablet=”” text_line_height_phone=”1.8em” text_line_height_last_edited=”on|phone” header_font_size_tablet=”48px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” header_5_font_size_tablet=”14px” header_5_font_size_phone=”12px” header_5_font_size_last_edited=”on|desktop” text_text_shadow_style=”preset1″ inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n

Join KAYLA GOH as she talks to Sherri Lim, the founder of a successful small business, Spuds and Soda, and learns more about how to create a successful small business.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ custom_margin=”-194px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ min_height=”84px” custom_margin=”-80px|auto||auto|false|false” custom_margin_tablet=”” custom_margin_phone=”-145px|auto|-100px|auto|false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ text_font=”Montserrat|300|||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”30px||||false|false” custom_padding=”||0px||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us” _builder_version=”4.21.0″ min_height=”1420px” custom_margin=”-136px||-433px|||” custom_padding=”107px||44px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”off|desktop” _builder_version=”4.21.0″ custom_margin=”-55px||||false|false” custom_margin_tablet=”” custom_margin_phone=”-35px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px|0|0px|0px|false|false” custom_padding_tablet=”|0px||0px||true” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ text_font=”Montreal Medium||||||||” text_line_height=”1.5em” header_font=”||||||||” header_2_font=”Raleway|700|||||||” header_2_font_size=”50px” header_2_line_height=”1.4em” header_5_font=”Montserrat||||||||” header_5_text_color=”#b3b3b3″ header_5_font_size=”14px” header_5_line_height=”0.5em” header_6_font=”Raleway|700||on|||||” header_6_font_size=”16px” header_6_letter_spacing=”5px” header_6_line_height=”1.8em” max_width=”659px” module_alignment=”center” custom_margin=”0px|79px|104px||false|false” custom_margin_tablet=”” custom_margin_phone=”-40px|79px|0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||||” text_font_size_tablet=”” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”35px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

 <\/p>\n

BY
Kayla Goh<\/b>
Hype Deputy Editor<\/b><\/p>\n

Hype Issue #58<\/strong><\/p>\n

<\/strong><\/p>\n

<\/strong><\/p>\n

Published on<\/h5>\n
December 13, 2023<\/h5>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.21.0″ _module_preset=”fc11c624-29d0-4bb0-90fa-a99635dac95a” text_font=”Montreal Medium||||||||” text_text_color=”#000000″ text_line_height=”1.7em” min_height=”132.2px” custom_margin=”||0px||false|false” custom_padding=”|0px|19px|0px|false|false” locked=”off” inline_fonts=”Abhaya Libre,Montreal Bold,Montreal Medium” global_colors_info=”{}”]<\/p>\n

\u201cOne day\u2019s or one week\u2019s worth of results doesn\u2019t determine whether my business will succeed \u2026. It\u2019s a marathon rather than a sprint,\u201d Sherri Lim, 26, the founder of Spuds and Soda, a small business specialising in handcrafted warabi mochi<\/em>, said when describing the journey of growing her small business on social media.<\/p>\n

Sherri\u2019s small business has seen immense success since its inception in 2021, including launching a physical storefront in 2022 and garnering 6,496 followers on Instagram to date. As a successful small business owner, she shares more about her journey, revealing the secrets to her success, tips, and invaluable advice for aspiring entrepreneurs.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/12\/image1.jpg” alt=”Spuds and Soda” title_text=”Spuds and Soda” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” global_colors_info=”{}”]<\/p>\n

Spuds and Soda uses Instagram as their main social media platform. Photo by Kayla Goh.<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montreal Medium||||||||” text_font_size=”16px” inline_fonts=”Montreal Medium” global_colors_info=”{}”]<\/p>\n

Background on Spuds and Soda<\/span><\/strong><\/p>\n

Spuds and Soda started off as a home-based business in 2021 when Sherri was working as a full-time graphic designer. Though she started Spuds and Soda as a side hustle, she knew that she wanted to pursue it full-time eventually. This dream came true in 2022 when Spuds and Soda introduced their physical storefront. The business has since become Sherri\u2019s main vocation.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/hypesingapore.com\/wp-content\/uploads\/2023\/12\/image3-1.png” alt=”Spuds and Soda store” title_text=”Spuds and Soda store” force_fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”Montreal Medium||||||||” text_text_color=”#000000″ transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate=”0px|-22px” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin=”31px||0px||false|false” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}”]<\/p>\n

Spuds and Soda at their physical store, which was located at Beauty World. Photo by Spuds and Soda.<\/em><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montreal Medium||||||||” text_font_size=”16px” custom_padding=”||0px||false|false” inline_fonts=”Montreal Medium,Ogg” global_colors_info=”{}”]<\/p>\n

However, after a year at their premises, Sherri and her partner decided against extending their lease at the last minute due to an unfortunate shoulder injury that Sherri suffered. After the closure of their store, Spuds and Soda took a break at the start of 2023, but has recently made a comeback as a home-based business.<\/span><\/p>\n

How to create a successful small business<\/span><\/strong><\/p>\n

Evolving from a home-based business to a brick-and-mortar store as well as gaining thousands of followers in the relatively short span of three years is a testament to the success of Spuds and Soda. If you\u2019re wondering how they did it, here’s Sherri\u2019s point-of-view and some tips for aspiring small business owners to grow and connect with your audience.<\/span><\/p>\n

Firstly, she emphasises the importance of social media marketing. \u201cWe didn\u2019t have a physical presence, so we relied a lot on marketing ourselves online through social media, mainly on Instagram,\u201d Sherri said. Furthermore, she made it a point to create products that were visually appealing to attract the attention of people on Instagram, especially those who keep a lookout for aesthetics when scrolling on Instagram.<\/span><\/p>\n

[\/et_pb_text][et_pb_code _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

\n
\n
<\/p>\n
\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/path><\/g><\/g><\/g><\/svg><\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

<\/a>A post shared by Handcrafted Mochi (@spudsandsoda)<\/a><\/pee><\/div>\n<\/blockquote>\n